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Advances in Creativity, Innovation, Entrepreneurship and Communication of Design

Proceedings of the AHFE 2020 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 16-20, 2020, USA

  • Conference proceedings
  • © 2020

Overview

  • Shows how creativity drives design and innovation
  • Discusses leadership competencies and ways to achieve them
  • Presents strategies for improving design taking into account human needs and emotions

Part of the book series: Advances in Intelligent Systems and Computing (AISC, volume 1218)

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Conference proceedings info: AHFE 2020.

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Table of contents (43 papers)

  1. Creativity, Innovation and Entrepreneurship

Keywords

About this book

This book brings together experts from different areas to show how creativity drives design and innovation to allow the integration of a wider spectrum of topics related to engineering design, industrial design and ergonomics in design. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach creativity and entrepreneurial competencies. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches, new typographies, visual elements and technologies applied to mobile and computer interfaces developments. It also discusses innovative strategies for design education and sustainable design. Based on the AHFE 2020 Virtual Conference on Creativity, Innovation and Entrepreneurship and on the AHFE 2020 Virtual Conference on Human Factorsin Communication of Design, held on July 16–20, 2020, this book offers a fresh perspective and novel insights for human factors researchers, designers, communicators and innovators.

Editors and Affiliations

  • School of Management, University College London (UCL), London, UK

    Evangelos Markopoulos

  • Division ISD, HKUST, Kowloon, Hong Kong

    Ravindra S. Goonetilleke

  • School of Arts & Social Sciences, Department of Creative Arts, The Open University of Hong Kong, Ho Man Tin, Hong Kong

    Amic G. Ho

  • Asian Ergonomics Design Lab, The Hong Kong Polytechnic University, Kowloon, Hong Kong

    Yan Luximon

Bibliographic Information

  • Book Title: Advances in Creativity, Innovation, Entrepreneurship and Communication of Design

  • Book Subtitle: Proceedings of the AHFE 2020 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 16-20, 2020, USA

  • Editors: Evangelos Markopoulos, Ravindra S. Goonetilleke, Amic G. Ho, Yan Luximon

  • Series Title: Advances in Intelligent Systems and Computing

  • DOI: https://doi.org/10.1007/978-3-030-51626-0

  • Publisher: Springer Cham

  • eBook Packages: Engineering, Engineering (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020

  • Softcover ISBN: 978-3-030-51625-3Published: 04 July 2020

  • eBook ISBN: 978-3-030-51626-0Published: 03 July 2020

  • Series ISSN: 2194-5357

  • Series E-ISSN: 2194-5365

  • Edition Number: 1

  • Number of Pages: XII, 340

  • Number of Illustrations: 32 b/w illustrations, 88 illustrations in colour

  • Topics: Engineering Economics, Organization, Logistics, Marketing, Industrial Design, Entrepreneurship

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