Abstract
Research concerning users blocking advertisements constitutes a new research area both in the scope of analysis of collected data regarding that topic, determinants concerning users blocking advertisements and IT tools. The paper refers to this and systematizes knowledge in the scope of types of online advertisements and methods for blocking them using an adblock, and it identifies reasons and main categories of reasons for users blocking advertisements. The research presented in the paper was confronted with results of an analysis of application of adblocks. The obtained results will facilitate conducting further, more thorough research. Considerations included in the paper can constitute a set of recommendations for publishers displaying advertisements on websites and they can be useful for drawing conclusions and preparing guidelines for projects supporting sustainable development in the scope of online advertising.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Adblock Plus. https://adblockplus.org. Accessed 7 July 2017
AdBlock. https://getadblock.com. Accessed 7 July 2017
Ajdari, D., Hoofnagle, C., Stocksdale, T., Good, N.: Web privacy tools and their effect on tracking and user experience on the internet (2013)
AlleBlock. https://tarmas.pl/alleblock. Accessed 7 July 2017
Allowing acceptable ads in Adblock Plus. https://adblockplus.org/en/acceptable-ads. Accessed 7 July 2017
CertyficateIT. https://www.certyficate.it. Accessed 7 July 2017
EasyList. https://easylist.to. Accessed 7 July 2017
eyeo GmbH. https://eyeo.com/en/press#stats. Accessed 7 July 2017
Google, Microsoft and Amazon pay to get around ad blocking tool. https://www.ft.com/content/80a8ce54-a61d-11e4-9bd3-00144feab7de. Accessed 7 July 2017
Haddadi, H., Nithyanand, R., Khattak, S., Javed, M., Vallina-Rodriguez, N., Falahrastegar, M., Murdoch, S.J.: The adblocking tug-of-war. Login USENIX Mag. 41(4), 41–43 (2016)
Hemmer, J.L.: The internet advertising battle: copyright laws use to stop the use of ad-blocking software. Temp. J. Sci. Technol. Environ. Law 24, 479–497 (2005)
Ming, W.Q., Yazdanifard, R.: Native advertising and its effects on online advertising. Glob. J. Hum. Soc. Sci. E Econ. 14(8), 11–14 (2014)
Nock, R., Esfandiari, B.: On-line adaptive filtering of web pages. In: Jorge, A.M., Torgo, L., Brazdil, P., Camacho, R., Gama, J. (eds.) Knowledge Discovery in Databases: PKDD 2005, PKDD 2005. Lecture Notes in Computer Science, vol. 3721. Springer, Berlin (2005)
Nithyanand, R., et al.: Adblocking and counter blocking: a slice of the arms race. In: FOCI (2016)
Pujol, E., Hohlfeld, O., Feldmann, A.: Annoyed users: ads and ad-block usage in the wild. In: Proceedings of the 2015 Internet Measurement Conference (IMC 2015), pp. 93–106. ACM, New York (2015)
Rasmussen, K., Wilson, A., Hindle, A.: Green mining: energy consumption of advertisement blocking methods. In: Proceedings of the 3rd International Workshop on Green and Sustainable Software, pp. 38–45. ACM (2014)
Rens, W.: Browser forensics: adblocker extensions. http://work.delaat.net/rp/2016-2017/p67/report.pdf. Accessed 8 Apr 2017
Report of the World Commission on Environment and Development: Our Common Future. http://www.un-documents.net/wced-ocf.htm. Accessed 8 Apr 2017
Sandvig, JCh., Bajwa, D., Ross, S.C.: Usage and perceptions of internet ad blockers: an exploratory study. Issues Inf. Syst. 12, 59–69 (2011)
Singh, A.K., Potdar, V.: Blocking online advertising-a state of the art. In: ICIT 2009 IEEE International Conference on Industrial Technology (2009)
The cost of ad blocking. https://pagefair.com/blog/2015/ad-blocking-report/. Accessed 7 July 2017
The state of the blocked web. https://pagefair.com/blog/2017/adblockreport/. Accessed 7 July 2017
uBlock Origin. https://addons.mozilla.org/en-us/firefox/addon/ublock-origin/statistics/. Accessed 8 Apr 2017
uBlock Origin. https://chrome.google.com/webstore/detail/ublock-origin/cjpalhdlnbpafiamejdnhcphjbkeiagm. Accessed 7 July 2017
uBlock Origin. https://github.com/gorhill/uBlock. Accessed 7 July 2017
uBlock vs. ABP: efficiency compared. https://github.com/gorhill/uBlock/wiki/uBlock-vs.-ABP:-efficiency-compared. Accessed 7 July 2017
uBlock. https://www.ublock.org. Accessed 7 July 2017
Vallade, J.: Adblock plus and the legal implications of online commercial-skipping. Rutgers Law Rev. 61, 823–853 (2008)
Walls, R.J., Kilmer, E.D., Lageman, N., McDaniel, P.D.: Measuring the impact and perception of acceptable advertisements. In: Proceedings of the 2015 ACM Conference on Internet Measurement Conference, pp. 107–120. ACM (2015)
Wills, C.E., Uzunoglu, D.C.: What ad blockers are (and are not) doing. In: 2016 Fourth IEEE Workshop Hot Topics in Web Systems and Technologies (HotWeb), pp. 72–77. IEEE (2016)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer Nature Switzerland AG
About this paper
Cite this paper
Strzelecki, A., Abramek, E., Sołtysik-Piorunkiewicz, A. (2019). Adblock Usage in Web Advertisement in Poland. In: Arai, K., Kapoor, S., Bhatia, R. (eds) Advances in Information and Communication Networks. FICC 2018. Advances in Intelligent Systems and Computing, vol 887. Springer, Cham. https://doi.org/10.1007/978-3-030-03405-4_2
Download citation
DOI: https://doi.org/10.1007/978-3-030-03405-4_2
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-03404-7
Online ISBN: 978-3-030-03405-4
eBook Packages: EngineeringEngineering (R0)