Abstract
The competitive environment of the future is in a rapid change and companies have to reflect on their own competition and their own strategies. As one of the key issues enterprise has the choice of location, that supports the company’s strategy and survival in future competition. In the future, the placement of companies will not be based on traditional industrial-age competition factors such as transport links, the extent of the customer base, the availability of raw materials or the availability of labor. The fourth transition period of industrial society re-evaluates the company’s competitive factors. Key and simultaneous megatrends such as digitization and explosive growth in information, new technologies, climate change, urbanization, resource constraints, etc. also change traditional demand and supply balance and consumption habits. The business environment is complex and difficult to foresee, and for a single company the change cannot be clearly demonstrated. This article tries to highlight the factors that the company should focus on when designing its business and defining the location and establishment environment. In addition, the article looks at the factors that the company must take into account in the fourth transformation of industrial society. The article also provides a business-oriented perspective for the needs of regional development.
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The authors wish to thank the Regional Council of Häme for financial support.
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Ruohomaa, H., Salminen, V. (2020). Company Decision Factors While Choosing the Future Location for the Future Business. In: Kantola, J., Nazir, S. (eds) Advances in Human Factors, Business Management and Leadership. AHFE 2019. Advances in Intelligent Systems and Computing, vol 961. Springer, Cham. https://doi.org/10.1007/978-3-030-20154-8_12
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