Abstract
This paper aims to assess the degree to which sustainability, namely, economic, social, environmental and institutional dimensions are integrated within the public discourse on crowdfunding in social media and in Google Trends. The utilizing Social Media Analytics and Google Trends search queries, respectively, we track discussions on crowdfunding in user-generated content published in social media and analyse the Google Trends queries. Quantitative methodology, namely, multivariate analysis and econometric models was used, in order nowcast the insights about the importance of the sustainability dimensions in the crowdfunding. The results show an interesting trend of increasing popularity search terms in sustainability dimensions as a proxi of marketing strategies to involve the participants in the crowdfunding projects.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Belleflamme, P., Lambert, T., Schwienbacher, A.: Crowdfunding: tapping the right crowd. J. Bus. Ventur. 29(5), 585–609 (2014)
Mollick, E.: The dynamics of crowdfunding: an exploratory study. J. Bus. Ventur. 29(1), 1–16 (2014)
Laurell, C., Sandström, C., Suseno, Y.: Assessing the interplay between crowdfunding and sustainability in social media. Technol. Forecast. Soc. Chang. (2018)
SCOPUS Database. Crowdfunding search in Social Sciences/Economics/Business in the last decade. https://www.scopus.com/home.uri. Accessed 20 Jan 2019
Petruzzelli, A.M., Natalicchio, A., Panniello, U., Roma, P.: Understanding the crowdfunding phenomenon and its implications for sustainability. Technol. Forecast. Soc. Chang. (2018)
Calic, G., Mosakowski, E.: Kicking off social entrepreneurship: how a sustainability orientation influences crowdfunding success. J. Manag. Stud. 53(5), 738–767 (2016)
Hörisch, J.: ‘Think big’ or ‘small is beautiful’? An empirical analysis of characteristics and determinants of success of sustainable crowdfunding projects. Int. J. Entrep. Ventur. 10(1), 111–129 (2018)
Vasileiadou, E., Huijben, J.C.C.M., Raven, R.P.J.M.: Three is a crowd? Exploring the potential of crowdfunding for renewable energy in the Netherlands. J. Clean. Prod. 128, 142–155 (2016)
Borst, I., Moser, C., Ferguson, J.: From friendfunding to crowdfunding: relevance of relationships, social media, and platform activities to crowdfunding performance. New Media Soc. 20(4), 1396–1414 (2018)
Schwienbacher, A., Larralde, B.: Crowdfunding of small entrepreneurial ventures. In: Cumming, D. (ed.) Handbook of Entrepreneurial Finance, pp. 369–391. Oxford University Press, New York (2012)
Aitamurto, T., Landemore, H.E.: Five design principles for crowdsourced policymaking: assessing the case of crowdsourced off-road traffic law in Finland. J. Soc. Media Org. 2(1), 1–19 (2015)
Burtch, G., Ghose, A., Wattal, S.: The hidden cost of accommodating crowdfunder privacy preferences: a randomized field experiment. Manage. Sci. 61(5), 949–962 (2015)
Davidson, R., Poor, N.: The barriers facing artists’ use of crowdfunding platforms: personality, emotional labor, and going to the well one too many times. New Media Soc. 17(2), 289–307 (2015)
Hills, M., Veronica, M.: Fandom, and the ‘Affective Economics’ of crowdfunding poachers. New Media Soc. 17(2), 183–197 (2015)
Agrawal, A.K., Catalini, C., Goldfarb, A.: Crowdfunding: geography, social networks, and the timing of investments. J. Econ. Manag. Strateg. 24(2), 253–274 (2015)
Aldrich, H.E.: The democratization of entrepreneurship? Hackers, makerspaces, and crowdfunding. In: Academy of Management Annual Meeting, Philadelphia, August 4 (2014)
Bartenberger, M., Leitner, P.: Crowdsourcing and crowdfunding: approaches to foster social innovation. In: Proceedings of the IADIS International Conference Web Based Communities and Social Media, vol. 2013. pp. 81–85 (2013)
Goodman, A., Polycarpou, L.: The sustainability-social networking nexus. Sustain. J. Rec. 6(1), 26–32 (2013)
Bonzanini, D., Giudici, G., Patrucco, A.: The crowdfunding of renewable energy projects. In: Ramiah, V., Gregoriou, G.N. (eds.) Handbook of Environmental and Sustainable Finance, pp. 429–444 (2015)
Schaltegger, S., Wagner, M.: Sustainable entrepreneurship and sustainability innovation: categories and innovation. Bus. Strateg. Environ. 20(4), 222–237 (2011)
Google Trends database. https://trends.google.pt/trends/?geo=PT (2019). Accessed 20 Jan 2019
Fondeur, Y., Karamé, F.: Can Google data help predict French youth unemployment? Econ. Model. 30, 117–125 (2013)
Dos-Santos, M.J.P.L.: Predicting the present and future of aquaponics with Google Trends. In: Proceedings 10th Annual Conference EuroMed Academy of Business, Global and National Business Theories and Practice: Bridging the Past with the Future. Faculty of Economics, University of Rome Sapienza, Rome, Italy, de 13–17 de setembro de 2017, pp. 1998–2003, EuroMed Press (2017). ISSN 2547-8516
Dos Santos, M.J.P.L.: Nowcasting and forecasting aquaponics by Google Trends in European countries. Technol. Forecast. Soc. Chang. 134, 178–185 (2018)
Kilic, T., Carletto, C., Miluka, J., Savastano, S.: Rural nonfarm income and its impact on agriculture: evidence from Albania. Agric. Econ. 40(2), 139–160 (2009)
Choi, H., Varian, H.: Predicting the present with Google Trends. Econ. Rec. 88, 2–9 (2012)
Hand, C., Judge, G.: Searching for the picture: forecasting UK cinema admissions using Google Trends data. Appl. Econ. Lett. 19(11), 1051–1055 (2012)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 Springer Nature Switzerland AG
About this paper
Cite this paper
Dos-Santos, M.J.P.L. et al. (2020). Assessing the Sustainability of Crowdfunding in Social Media and Google Trends. In: Kantola, J., Nazir, S. (eds) Advances in Human Factors, Business Management and Leadership. AHFE 2019. Advances in Intelligent Systems and Computing, vol 961. Springer, Cham. https://doi.org/10.1007/978-3-030-20154-8_18
Download citation
DOI: https://doi.org/10.1007/978-3-030-20154-8_18
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-20153-1
Online ISBN: 978-3-030-20154-8
eBook Packages: EngineeringEngineering (R0)