Abstract
Current digital design tools rapid prototyping techniques are today still misunderstood due to their poor accessibility and ease of use that limit their diffusion. However, additive manufacturing technology can produce a positive impact both in design and in production processes. Compared to the traditional productions, it produces a renewal of the design activity and, as such, it needs to be more explored. 3D Printing raises a new vision of mass production, which is in contrast to what the Industrial Revolution proposed years ago; it indeed separates the mass-produced items from production machineries, moving directly to a new idea of ‘customization’. Since today the production capacity is no longer based only on the replicability of the single product, this work explores the role of 3D Printing for customizable jewelry products for mass production. It emphasizes the design role by bringing back the idea of production toward a sense of contemporary craftsmanship in which every good expresses an own beauty by imperceptible uniqueness. The essence of this new vision based on designable uniqueness has to be found beyond to the idea of mass production. Current experiments on materials’ expressivity and generative design, contribute to define a new approach based on the idea of ‘customizable mass customization’.
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Notes
- 1.
29th General Assembly of International Council of Societies of Industrial Design. Gwangju, South Korea, 17–18 October 2015.
- 2.
Stratasys Group is a leading company working on Additive Manufacturing technology, which develop solutions for aerospace, automotive, healthcare, consumer and education sectors.
- 3.
GrabCAD is the largest online community of professionals, engineers, designers, producers and STEM students.
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Acknowledgments.
This paper shows the result of a research carried out by Paride Stella, M.Sc. Arch student at the ‘G. d’Annunzio’ University of Chieti-Pescara, in Italy (tutors: Prof. M. Di Nicolantonio and Emilio Rossi, Ph.D.), as a part of his participation in the 2018 edition of the ‘Extreme Redesign Challenge’ International Competition. In this edition Paride Stella ranked first in the ‘Art, Architecture, Jewelry and Design’ category with the ‘Corallo’ project. The development of this design research refers to a jewelry collection (set of products) that can be realized with innovative design, production processes and new technological solutions; the main purpose, indeed, was to explore the design potential of 3D Printing in the new idea of high mass customization. The various paragraphs of this paper can be considered the result of a research and collective dialogue of all authors on the current role of Additive Manufacturing and its implication for Industrial Design applications. In particular, the contributions of authors are divided as follows: Massimo Di Nicolantonio (Abstract, Paragraphs 1, 2, 3), Emilio Rossi (Paragraphs 6, 7) and Paride Stella (Paragraphs 4, 5).
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Di Nicolantonio, M., Rossi, E., Stella, P. (2020). Generative Design for Printable Mass Customization Jewelry Products. In: Di Nicolantonio, M., Rossi, E., Alexander, T. (eds) Advances in Additive Manufacturing, Modeling Systems and 3D Prototyping. AHFE 2019. Advances in Intelligent Systems and Computing, vol 975. Springer, Cham. https://doi.org/10.1007/978-3-030-20216-3_14
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