Abstract
This paper aimed to understand the effect mechanism of mobile application icon complexity and border on college students’ cognition, and enhance the interaction efficiency between college students and mobile applications. The study used a 2 (complexity: complex and simple) × 2 (border of icons: border and no border) with-subject repeated measurement full-factorial design. Icon cognition experiments were conducted to explore the relationship between icon design characters (complexity vs. border) and college students’ cognition (reaction time vs. error times). The results show that reaction time is shorter for simple and no border icons than complex and border icons; Border icons result in raised error times, but error times have no difference between complex and border icon. There is no significant interaction effect of icon complexity and border on college students’ cognition.
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Acknowledgments.
This work is supported by the National Natural Science Foundation of China (Grant No. 71701003, 71801002), the Key Project for Natural Science Fund of Colleges in Anhui Province (Grant no. KJ2017A108), the Start Scientific Research Fund for Introduce Talents of Anhui Polytechnic University (Grant no. 2016YQQ007), the Humanities and Social Sciences Foundation of the Ministry of Education in China (No. 18YJC630023) and the Anhui Natural Science Foundation Project (No. 1808085QG228).
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Cao, Y., Ding, Y., Deng, Y., Zhang, X. (2020). Effects of Mobile Application Icon Complexity and Border on College Students’ Cognition. In: Fukuda, S. (eds) Advances in Affective and Pleasurable Design. AHFE 2019. Advances in Intelligent Systems and Computing, vol 952. Springer, Cham. https://doi.org/10.1007/978-3-030-20441-9_29
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DOI: https://doi.org/10.1007/978-3-030-20441-9_29
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