Abstract
In recent years, it is hard for users to distinguish a specific smartphone from other company’s smartphones because the shape of smartphones has become minimal. The purpose of this research is to clarify the relationship with identify of smartphones and their shape based on the analysis of nationality, gender, and experience of using the smartphone. In an experiment, eighty-eight participant of three different nationalities arranged the nine life-sized mock-up models of the shape of eight Android smartphones and iPhone X in order based on their similarity to the iPhone X shape with three different experimental conditions. In result, although the subject could distinguish the identity of iPhone X to a certain degree from the information of only the shape, it was confirmed that the correct answer rate differs depending on the three conditions; nationality, gender, and experience of using the smartphone.
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Acknowledgements
In this research, we would like to thank to Prof. Seo at Sangmyung University. And we also would like to thank to all participants in Sangmyung University, Beijing Institute of Technology, Hokkaido University of Education Hakodate School, and Future University Hakodate.
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Chiba, K., Kang, N. (2020). Exploring the Relationship Between Shape of Smartphone and Identity. In: Fukuda, S. (eds) Advances in Affective and Pleasurable Design. AHFE 2019. Advances in Intelligent Systems and Computing, vol 952. Springer, Cham. https://doi.org/10.1007/978-3-030-20441-9_38
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DOI: https://doi.org/10.1007/978-3-030-20441-9_38
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