A Study on the Perception of Wireless Headphone Form Design Based on Kansei Engineering

Abstract

In today’s increasingly competitive wireless headphone consumer market, consumers are highly influenced in their purchasing decisions due to headphone form design. This study aims to study the form design methods of wireless headphone that accord with consumer’s preference. Based on the theory of Kansei engineering, a wide range of wireless headphone samples and Kansei words are collected. Representative headphone samples and Kansei words are picked out due to questionnaire and expert evaluation. Participants evaluated representative 14 headphone samples with selected Kansei words using 7-order semantic difference (SD) scale. The correlation between wireless headphone physical properties and user’s perception are analyzed by the perceptual evaluation matrix based on the quantitative theory type I. The wireless headphone form design strategies are proposed corresponding to consumer’s perception and preference and this approach will result in guidance to the industry for the design of headphone with user-centered concerns.