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How Color Coding Encourages Emotional Interactions While Using Smartphones

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Advances in Interdisciplinary Practice in Industrial Design (AHFE 2019)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 968))

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Abstract

Human cognition involves highly interrelated mental processes. The essential mental process is connected with the environmental influences that helps to store and remember. Color is the essential optical experience to user experiences as an influential communication channel to the human cognition, which is a meaningful position in improving memory performance. However, color coding can be detrimental under certain circumstances. Can color coding improve memory capacity? Can color coding influence emotional arousal? Can color coding help to create a mental map to navigate information in apps? This research discusses the relationship between colors, attention, memory, and emotional arousal. It addresses the color coding in similar and different settings, an exploration on the human memory, and the role of emotional arousal and memory while using smartphones.

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Authors and Affiliations

  1. School of Design, South Dakota State University, 117 Grove Hall, Brookings, SD, 57007, USA

    Young Ae Kim

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  1. Young Ae Kim
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Correspondence to Young Ae Kim .

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Editors and Affiliations

  1. Department of Industrial Design, University of Illinois at Urbana Champai, Champaign, IL, USA

    Cliff Sungsoo Shin

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Kim, Y.A. (2020). How Color Coding Encourages Emotional Interactions While Using Smartphones. In: Shin, C. (eds) Advances in Interdisciplinary Practice in Industrial Design. AHFE 2019. Advances in Intelligent Systems and Computing, vol 968. Springer, Cham. https://doi.org/10.1007/978-3-030-20470-9_5

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  • DOI: https://doi.org/10.1007/978-3-030-20470-9_5

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-20469-3

  • Online ISBN: 978-3-030-20470-9

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