Abstract
Improving the user experience and optimizing conversion—these challenges have been at the top of e-commerce managers’ task lists for years. In order to improve the customer experience when shopping online, time-consuming and repetitive entries must be reduced or even eliminated before the purchase is completed. For example, the less data the customer must enter during the check-out process, the faster the purchase can be completed. If customers use smartphones for online shopping, cumbersome data entry can quickly lead to termination. Not only should the purchase be completed quickly and smoothly, it should also be secure and legally binding for the parties involved. The concepts “frictionless commerce” and “seamless payment” support this. Based on the differences from conventional concepts, this chapter explains the two concepts and illustrates under which aspects they can be used together. In addition, practical examples will show how these concepts are already being applied.
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Quade, M.H. (2021). Frictionless Commerce and Seamless Payment. In: Dornberger, R. (eds) New Trends in Business Information Systems and Technology. Studies in Systems, Decision and Control, vol 294. Springer, Cham. https://doi.org/10.1007/978-3-030-48332-6_15
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