Abstract
The concept of innovation is still used as a synonym for creativity. Despite the overvaluation of creative ideas to achieve goals, logical systems have become even more essential for the digital society. A brief demonstration of the innovators’ DNA throughout history indicated that people with different skills had multifaceted elements, in a synergy that allowed them to glimpse different perspectives to extract unusual solutions. From Da Vinci to Bezos and Musk, innovators have an intelligence factor, added to the creative imagination assets but mixed with technological knowledge. The tangency between intelligence and creativity is defining to obtain innovation, confirmed from the past to the current context. Therefore, the innovative process requires specific skills, which combine logical factors with creativity. Especially in the postmodern context, the rational and technical base added to Design methodologies and strategic thinking provides greater and better resources to generate innovation.
Sao Paulo State University, UNESP - Universidade Estadual Paulista Júlio de Mesquita Filho, Bauru – Sao Paulo, Brazil.
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The researcher wants to thank the support of FAPESP - Foundation of Support and Research of the State of Sao Paulo, which provided resources that generated this article by process Nr 2016/11169-4.
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Barcellos, E., Botura, G., Inglesis, L. (2020). Innovation’s DNA in Postmodern Society Age. In: Di Bucchianico, G., Shin, C., Shim, S., Fukuda, S., Montagna, G., Carvalho, C. (eds) Advances in Industrial Design. AHFE 2020. Advances in Intelligent Systems and Computing, vol 1202. Springer, Cham. https://doi.org/10.1007/978-3-030-51194-4_65
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