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Evaluating Possibilities in Chinese Market and Media for Strategic Design for Sustainable Development and Inclusion

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Advances in Industrial Design (AHFE 2020)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1202))

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Abstract

China is constantly changing, swiftly. The vastity of the country and the numerous challenges that it’s facing simultaneously, allow for disparities and contradictions. In the last decades, China had impressive economic growth (the 2018 GDP of 9030.95 billion CNY, increased 2.6 times compared with 2009) and pulled out of poverty millions (from 98.99 million in 2012 to 16.6 million in 2018). In the last years, a growing population could tackle not only needs but quite some aspirations. Now that China has a thriving market and it’s establishing its soft power, how is human diversity perceived in the society at large and the market? How are the market and its stakeholders following the growing suggestions of the government policies on sub mentioned topics of the last decade? Would it be possible to detect a role for strategic design for sustainable development in the commercial sectors? Can singular happening facts be escalated through the support of a design-driven approach to sustainability and inclusion? The authors attempt to highlight meaningful events in the mainstream media and the market and, combining them with government’s and private institutions’ actions, to understand and evaluate a possible framework for further strategic design action.

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Notes

  1. 1.

    Beijing, Shanghai, Guangzhou, Shenzhen are the ‘Big 4’ First-tier cities.

  2. 2.

    According to the Minimum Standard of Living Security set by China in 2017.

  3. 3.

    According to the National Rural Poverty Standards.

  4. 4.

    According to the Chinese Bureau of Statistics’ division.

  5. 5.

    Respectively with the: “National Intellectual Property Strategy Outline”, “Several Opinions on Accelerating the Construction of a Powerful Country of Intellectual Property in the New Situation”, the “Thirteenth Five-Year Plan” for National Intellectual Property Protection and Use.

  6. 6.

    The European Business Chamber of Commerce’s 2019 Business Confidence Survey on 585 EU companies, shows about 60% positive feedback on IP rights protection.

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Correspondence to Avril Accolla .

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Accolla, A., Wang, Z., Liu, H. (2020). Evaluating Possibilities in Chinese Market and Media for Strategic Design for Sustainable Development and Inclusion. In: Di Bucchianico, G., Shin, C., Shim, S., Fukuda, S., Montagna, G., Carvalho, C. (eds) Advances in Industrial Design. AHFE 2020. Advances in Intelligent Systems and Computing, vol 1202. Springer, Cham. https://doi.org/10.1007/978-3-030-51194-4_9

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  • DOI: https://doi.org/10.1007/978-3-030-51194-4_9

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