Abstract
Under the increasingly fierce competition in the communication market, China’s communication enterprises also confront new barriers. The loss of customers has become an important problem hindering the development of communication enterprises. In order to solve the problem of customer churn is of great significance to the development of communication enterprises. Facing the problem, we should apply new technology to find out the reason and analyze the churn, build an impeccable analysis system and formulate corresponding countermeasures to effectively avoid customer churn. This paper studies the construction of the customer analysis system on the basis of big data to solve the problem of customer churn and accelerate the sustainable development of telecom enterprises.
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Acknowledgements
Scientific Research Project of Education Department of Hunan Province in 2019, Research on Telecom Abnormal User Model Based on Big Data (No.19C1725).
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Wei, L., Xie, H. (2021). Construction of Churn Customer Analysis System for Telecom Companies Based on Big Data. In: Sugumaran, V., Xu, Z., Zhou, H. (eds) Application of Intelligent Systems in Multi-modal Information Analytics. MMIA 2020. Advances in Intelligent Systems and Computing, vol 1233. Springer, Cham. https://doi.org/10.1007/978-3-030-51431-0_100
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DOI: https://doi.org/10.1007/978-3-030-51431-0_100
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