Brand Strategy Management of Agricultural Products Based on Information Age

Abstract

The industrial structure of agricultural products (AP) is not perfect. If we want to realize the sustainable development of AP, it is not enough to rely on the traditional management methods of farmers and enterprises. To establish brand strategic management for AP is the driving force for sustainable development. The purpose of this paper is to study the brand strategic management of AP based on the information age. First of all, using the theoretical products of informatization as the theoretical basis, this paper studies the general relationship between informatization and agricultural product brand, and then through the questionnaire survey and data analysis of 400 citizens, summarizes the problems existing in the construction of agricultural product brand in a university base. The experimental results show that according to the survey of consumers’ satisfaction with the price of AP in a university base, the data collection shows that 43.76% of the consumers are dissatisfied with the price of AP in the base, 32.68% are generally satisfied, 18.5% are satisfied, and only 5.1% are very satisfied. Agricultural enterprises should strengthen cooperation with universities and scientific research institutes, and actively connect with agricultural high-tech projects to accelerate the transformation of agricultural scientific.