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Comparative Analysis of Website Usability Between United States and Japan

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Advances in Physical, Social & Occupational Ergonomics (AHFE 2020)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1215))

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Abstract

The aim of this study is to reveal differences of web design from the viewpoint of usability between United States and Japan that have different cultures and design preferences. Nine companies that had websites for their local offices in both United States and Japan were selected for the survey of this study. To compare the usability between United States and Japanese websites, heuristics evaluation was performed by the authors. The authors attempted to find the usability drawbacks from four to six pages including the top page in each company’s website. The total number of usability drawbacks that was identified in the United States and Japanese websites was compared. As the result of the t-test, the usability drawbacks that were observed in the Japanese websites were more than those in the United States websites. The ratio of each of the ten usability heuristics was compared between the United States and Japanese websites. Compared with the United States websites, the Japanese websites had more “aesthetic and minimalist design” drawbacks.

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Author information

Authors and Affiliations

  1. Graduate School of Natural Science and Technology, Okayama University, 3-1-1 Tsushimanaka, Kita-ward, Okayama, Japan

    Toshihisa Doi & Atsuo Murata

Authors
  1. Toshihisa Doi
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  2. Atsuo Murata
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Corresponding author

Correspondence to Toshihisa Doi .

Editor information

Editors and Affiliations

  1. Industrial Engineering and Management System, University of Central Florida, Orlando, FL, USA

    Waldemar Karwowski

  2. Department IELM, Hong Kong University of Science and Technology, Kowloon, Hong Kong

    Ravindra S. Goonetilleke

  3. Korea Advanced Institute of Science and Technology, Daejeon, Korea (Republic of)

    Shuping Xiong

  4. Faculty of Industrial Design Engineering, Delft University of Technology, Delft, Zuid-Holland, The Netherlands

    Richard H. M. Goossens

  5. Okayama University, Okayama, Japan

    Atsuo Murata

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Doi, T., Murata, A. (2020). Comparative Analysis of Website Usability Between United States and Japan. In: Karwowski, W., Goonetilleke, R., Xiong, S., Goossens, R., Murata, A. (eds) Advances in Physical, Social & Occupational Ergonomics. AHFE 2020. Advances in Intelligent Systems and Computing, vol 1215. Springer, Cham. https://doi.org/10.1007/978-3-030-51549-2_66

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  • DOI: https://doi.org/10.1007/978-3-030-51549-2_66

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-51548-5

  • Online ISBN: 978-3-030-51549-2

  • eBook Packages: EngineeringEngineering (R0)

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