Abstract
In order to improve the user experience delivered by the shopping guide terminal, the functional framework of the terminal was optimized in this paper by changing the pattern of user behavior (i.e., from AIDMA to AISAS model). In the experiment, 26 users of different ages were recruited to participate in a usability comparison test on the shopping guide terminal interface designed on the basis of two different user behavior models. As a functional framework adopted for the terminal interface, the test carrier is capable to perform 4 functions, such as the search for store, the search for public facilities, parking payment, latest events. As the test indicator, usability index contains effectiveness, efficiency, and satisfaction. According to the experimental results, the user experience indexes of the intelligent shopping guide terminal designed using AISAS model were superior to those of the intelligent shopping guide terminal designed using AIDMA model, suggesting that AISAS model was more suitable for the current setting of new retail.
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Acknowledgement
This work is supported by Science Foundation of Ministry of Education of China (Grant No: 18YJC760099) and Zhejiang Provincial Key Laboratory of Integration of Healthy Smart Kitchen System (Grant No: 19080049-N).
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Li, Y., Wu, Q., Zhang, Y. (2021). Choice of Behavior Model in New Retail: Usability Testing of Intelligent Shopping Terminals Functional Framework. In: Rebelo, F. (eds) Advances in Ergonomics in Design. AHFE 2021. Lecture Notes in Networks and Systems, vol 261. Springer, Cham. https://doi.org/10.1007/978-3-030-79760-7_66
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