Abstract
This paper explored online shoppers perspectives of the quality of their systemic interactions with digital transaction platforms provided by e-commerce firms to excite their shopping experiences, especially during this period of Covid-19 pandemic, with a corresponding significant impact on consumer behaviour. Guided by a survey research design, quantitative data was collected from 304 online shoppers and analyzed descriptively and inferentially. The results showed that digital platform factors that excite clients shopping experiences include senses of care, flexibility, community, customization, character, and interactivity. Female clients were found to found relate more to such enablers than male clients, even though, the differences in their premium ratings the factors were not insignificant. It is concluded that the increase in clients usage of digital platforms for shopping and subsequent excitement is influenced by the quality of the platforms’ interactivenesses derived from feelings of care, customization, community, character and flexibilities provided by its design.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
European Commission Report: How Do Online Platforms Shape Our Lives and Businesses?: Brochure 18 September 2019 - Shaping Europe’s digital future. https://dutchitchannel.nl/612528/dutch-transformationplatform-economy-paper-kpmg.pdf. Accessed 15 Jan 2021
UNCTAD Study Report: Covid-19 and e-commerce: impact on businesses and policy responses. In: United Nations Conference on Trade and Development, 23 November 2020, UNCTAD/DTL/STICT/INF/2020/2, Geneva (2021). https://unctad.org/system/files/official-document/dtlstictinf2020d2_en.pdf. Accessed 15 Jan 2021
Usman, M.U., Kumar, P.: Factors influencing consumer intention to shop online in Nigeria: a conceptual study. Vision (2020). https://doi.org/10.1177/0972262920926797
Mittal, A.: E-commerce: its impact on consumer behaviorur. Glob. J. Manag. Bus. Stud. 3(2), 131–138 (2013)
Lip-Sam, T., Hock-Eam, L.: Estimating the determinant of B2B E-commerce adoption among small & medium enterprise. Int. J. Bus. Soc. 12(1), 15–30 (2011)
Lima, Y.J., Osmanb, A., Salahuddin, S.N., Romled, A.R., Abdullah, S.: Factors influencing online shopping behaviour: the mediating role of purchase intention. Procedia Econ. Fin. 35, 401–410 (2016)
Sanda, M.-A.: Dichotomy of historicity and subjective perception of complexity in individuals’ activity goal formation and decision outcomes. In: Ayaz, H., Mazur, L. (eds.) AHFE 2018. AISC, vol. 775, pp. 265–277. Springer, Cham (2019). https://doi.org/10.1007/978-3-319-94866-9_27
Bedny, G.Z., Karwowski, W.: A Systemic-Structural Theory of Activity: Applications to Human Performance and Work Design. Taylor and Francis, Boca Raton (2007)
Chang, K., Graham, G.: E-Business strategy in supply chain collaboration: an empirical study of B2B E-commerce project in Taiwan. Int. J. Electron. Bus. Manag. 10, 101–112 (2012)
Keisidou, E., Sarigiannidis, L., Maditinos, D.I.: Consumer characteristics and their effect on accepting online shopping, in the context of different product types. Int. J. Bus. 6, 31–51 (2011)
Kumar, V., Batista, L., Maull, R.: The Impact of operation performance on customer loyalty. Serv. Sci. 3(2), 158–171 (2011)
Kaiser, H.F.: An index of factorial simplicity. Psychometrika 39, 31–36 (1974)
Forsell, T., Tower, J., Polman, R.: Development of a scale to measure social capital in recreation and sport clubs. Leisure Sci. 42(1), 106–122 (2020)
Tabachnick, B.G., Fidell, L.S.: Using Multivariate Statistics. Allyn and Bacon, Needham Heights (2001)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Sanda, MA. (2021). Client’s Quality Assessment of Digital Transaction Platforms Interactivenesses in a Covid-19 E-Commerce Business Environment. In: Nunes, I.L. (eds) Advances in Human Factors and System Interactions. AHFE 2021. Lecture Notes in Networks and Systems, vol 265. Springer, Cham. https://doi.org/10.1007/978-3-030-79816-1_23
Download citation
DOI: https://doi.org/10.1007/978-3-030-79816-1_23
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-79815-4
Online ISBN: 978-3-030-79816-1
eBook Packages: EngineeringEngineering (R0)