Abstract
Drawing on secondary research and data grounded in case studies, this paper discusses the dynamics of creative startup businesses. Conventional business models tend to assess businesses in relation to their momentary characteristics rather than in light of how they change over time. This paper builds on insights surrounding distinct phases in the development of startups to outline how multiple strategies—finance, route-to-market, IP, resource allocation, etc.—can be interlinked and aligned with a long-term perspective in mind. The paper builds on existing theories as well as a strategic framework for innovation management along with a model that helps to visualize and monitor business development progress. The proposed framework, the business development canvas, can be viewed as the skeletal structure of an organization around which developments are strategically aligned. The progress assessment model, which is presented here as the business development diamond, can be used to monitor the effective use of this strategic framework.
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Hillner, M. (2021). The Evolutionary Nature of Innovation Businesses. In: Markopoulos, E., Goonetilleke, R.S., Ho, A.G., Luximon, Y. (eds) Advances in Creativity, Innovation, Entrepreneurship and Communication of Design. AHFE 2021. Lecture Notes in Networks and Systems, vol 276. Springer, Cham. https://doi.org/10.1007/978-3-030-80094-9_8
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DOI: https://doi.org/10.1007/978-3-030-80094-9_8
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