Abstract
Co-creation and participatory experiences of place branding as expressions of more resilient, inclusive and more human societies are at the core of this paper. Based on state-of-the art co-creative territorial communication review, and using a methodological approach of interpretative hermeneutics and case studies, we critically reflect on the implications of these phenomena and their contribution to placemaking. If the benefits of stakeholders’ involvement and co-creative practices in different stages of placemaking may add value to territories and coherence to place brands not offering substantial dispute, the implementation of participatory practices expose pragmatic and ethical issues, enhancing the steering role of the facilitator and the vulnerability of deliberative participatory processes. Nevertheless, co-creative contexts powered by human dynamics seem to provide a fruitful ground to achieve territorial consonance, authentic experiences, sense of belonging and a shared vision of a place essence, central to more involved, more sustainable, and more resilient communities.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
PPP: A Guide to Neighbourhood Placemaking in Chicago, Project for Public Places and the Chicago Metropolitan Planning Council (2008). http://www.placemakingchicago.com/cmsfiles/placemaking_guide.pdf
Sanders, L., Simons, G.: A social vision for value co-creation in design. Open Source Business Resource, December 2009. http://timreview.ca/article/310
Frow, P., McColl-Kennedy, J.R., Payne, A.: Co-creation practices: their role in shaping a health care ecosystem. Ind. Mark. Manage. 56, 24–39 (2016)
Hanna, S., Rowley, J.A.: Practitioner-led strategic place brand management model. J. Mark. Manag. 29(15/16), 1782–1815 (2013)
Kavaratzis, M., Kalandides, A.: Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding. Environ. Plan. A 47(6), 1368–1382 (2015)
Pamment, J., Cassinger, C.: Nation branding and the social imaginary of participation: an exploratory study of the Swedish Number campaign. Eur. J. Cult. Stud. 21(5), 561–574 (2018)
Zenker, S., Erfgen, C.: Let them do the work: a participatory place branding approach. J. Place Manag. Dev. 7(3), 225–234 (2014)
Hankinson, G.: Place branding research: a cross-disciplinary agenda and the views of practitioners. Place Brand. Public Dipl. 6(4), 300–315 (2010)
Duarte Melo, A.: City rankings and the citizens: exposing representational and participatory gaps. In: Pereira, P., Ribeiro, R., Oliveira, I., Novais, P. (eds.) SC4Life 2019. LNICSSITE, vol. 318, pp. 154–169. Springer, Cham (2020). https://doi.org/10.1007/978-3-030-45293-3_12
Aitken, R., Campelo, A.: The four Rs of place branding. J. Mark. Manag. 27(9–10), 913–933 (2011)
Anholt, S.: Competitive Identity – The New Brand Management for Nations, Cities and Regions. Palgrave Macmillan, London (2007)
Anholt, S.: Places: Identity, Image and Reputation. Palgrave Macmillan, Basingstoke (2010)
Ashworth, G., Kavaratzis, M. (eds.): Towards Effective Place Brand Management: Branding European Cities and Regions, pp. 173–190. Edward Elgar Publishing, Massachusetts (2010)
Eremia, M., Toma, L., Sanduleac, M.: The smart city concept in the 21st century. Procedia Eng. 181, 12–19 (2017)
Atlee, T.: Participatory Sustainability: notes for an emerging field of civilizational engagement. CreateSpace, Co-Inteligence Institute, Oregon (2017)
Zandbergen, D.: We are sensemakers”: the (anti-)politics of smart city co-creation. Public Cult. 29(3 (83)), 539–562 (2017)
Hambleton, R.: The New civic leadership: place and the co-creation of public innovation. Public Money Manag. 39(4), 271–279 (2019). https://doi.org/10.1080/09540962.2019.1592908
Covas, A.: Smart City: O decálogo da cidade inteligente e criativa, Observador, 15 February 2020
Hankinson, G.: Relational network brands: towards a conceptual model of place brands. J. Vacat. Mark. 10(2), 109–121 (2004)
Govers, R.: Rethinking virtual and online place branding. In: Kavaratzis, M., Warnaby, G., Ashworth, G. (eds.) Rethinking place branding, pp. 73–83. Springer, Berlin (2015)
Kavaratzis, M., Warnaby, G., Ashworth, G. (eds.), Rethinking Place Branding, pp. 73–83. Springer, Heidelberg (2015). https://doi.org/10.1007/978-3-319-12424-7
Hatch, M.J., Schultz, M.: Toward a theory of brand co-creation with implications for brand governance. J. Brand Manag. 17(8), 590–604 (2010)
Iglesias, O., Ind, N., Alfaro, M.: The organic view of the brand: a brand value co-creation model. In: Advances in Corporate Branding, pp. 148–174. Palgrave Macmillan, London (2017)
Baccarani, C., Cassia, F., Rossato, C., Cavallo, D.: Territory, firms and value co-creation synergies. J. Place Manag. Dev. 12(2), 197–208 (2019)
Tavlian, S.: A Co-creation Approach to Place Branding: How Participatory Marketing Processes Can Leverage Opportunities of Value Co-creation in Place Branding. Copenhagen Business School, Copenhagen (2016)
Giovannella, C.: Smart territory analytics: toward a shared vision. Paper presented at SIS - Scientific Meeting 2014, Italy (2014)
Suntikul, W., Jachna, T.: The co-creation/place attachment nexus. Tour. Manage. 52, 276–286 (2016)
Daryanto, A., Song, Z.: A meta-analysis of the relationship between place attachment and pro-environmental behaviour. J. Bus. Res. 123, 208–219 (2021)
Martin, E., Capelli, S.: Region brand legitimacy: towards a participatory approach involving residents of a place. Public Manag. Rev. 19(6), 820–844 (2017)
Zhang, C.X., Fong, L.H.N., Li, S.: Co-creation experience and place attachment: festival evaluation. Int. J. Hosp. Manag. 81, 193–204 (2019)
Trelohan, M., Gentric. M., Manuelle Aquilina, M.: Putting sense of place at the centre of place brand development. Journal of Marketing Management33:5–6, pages 400–420 (2017)
Burmann, C.: A call for ‘user-generated branding.’ J. Brand Manag. 18(1), 1–4 (2010)
García, J.A., Gómez, M., Molina, A.: A destination-branding model: an empirical analysis based on stakeholders. Tour. Manage. 33(3), 646–661 (2012)
Bassano, C., Barile, S., Piciocchi, P., Spohrer, J.C., Iandolo, F., Fisk, R.: Storytelling about places: tourism marketing in the digital age. Cities 87, 10–20 (2019)
Anders-Morawska, J., Hereźniak, M.: Beyond Figures and Numbers. Participatory Budgeting as a Leverage for Citizen Identity and Attachment to Place, International Studies, Stakeholder Engagement, Partnership and Collaboration in Public Policies, 24, 2/2019 (2019)
Silva, D.L., et al.: Designers em experiências de cocriação associadas ao place branding. In: Nunez, G., Zani, J., Oliveira, G.G. (eds.) Design em pesquisa, vol. 3, pp. 733–750. Marcavisual, Porto Alegre (2020)
ABEDESIGN: O que marca Porto Alegre? (2019). http://abedesign.org.br/lorem-ipsum-dolor-sit-amet/
Pacto Alegre. https://pactoalegre.poa.br/o-que-e
Duarte-Melo, A., Balonas, S.: Stickers on politics. The power of a brand is its weakness – a case of activism and subvertising. In: Ruiz-Mora, I., Gonçalves, G., Somerville, I. (eds.) Organizational and Strategic Communication Research: Global Trends, pp. 173–197. LabCom. IFP, Covilhã (2019)
Ribeiro, F., Melo, A.D.; Carpentier, N.: Introductory note. In: Comunicação e Sociedade 36: Rescuing participation, pp. 9–14 (2019)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Melo, A.D. (2021). Co-creating Places: Human Participatory Dynamics Through Territorial Communication. In: Raposo, D., Martins, N., Brandão, D. (eds) Advances in Human Dynamics for the Development of Contemporary Societies. AHFE 2021. Lecture Notes in Networks and Systems, vol 277. Springer, Cham. https://doi.org/10.1007/978-3-030-80415-2_14
Download citation
DOI: https://doi.org/10.1007/978-3-030-80415-2_14
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-80414-5
Online ISBN: 978-3-030-80415-2
eBook Packages: EngineeringEngineering (R0)