Abstract
Place branding is a strategy to bring economic development to a territory. It is a complex, dynamic, and participatory process with a long-term vision that faces challenges such as the consensus between government, citizens and, other stakeholders around a common purpose. Its constructed with several stages and with the participation of interdisciplinary teams, including designers. This article aims to analyze how design can contribute to place branding from a systemic perspective and using the place branding case study in Mississauga, Canada, as methodology. By crossing the phases of the process with the respective design interventions, it was possible to observe the multiple roles that designers can play with different complexity levels.
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Acknowledgments
The authors would like to thank Mr. David Ferreira for providing helpful and constructive information about Mississauga’s place branding project.
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Malamud, P., Neves, M., Patrocinio, G. (2021). Design and Its Multiple Roles in Place Branding: The Case of Mississauga, Canada. In: Raposo, D., Martins, N., Brandão, D. (eds) Advances in Human Dynamics for the Development of Contemporary Societies. AHFE 2021. Lecture Notes in Networks and Systems, vol 277. Springer, Cham. https://doi.org/10.1007/978-3-030-80415-2_8
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