Abstract
Digitalization offers enormous opportunities not only to optimize operational processes, but also to redefine creative processes, e.g., in the area of innovation. This is becoming increasingly important in light of the fact that innovation is increasingly taking place in ecosystems, which means that an enormous amount of collaboration must be enabled in distributed and interdisciplinary teams. To be successful in this, innovation teams need easy access to the multitude of methods and assistance in selecting the appropriate method for the specific task. To this end, we propose a classification framework that structures methods from innovation management and service design based on higher-level task areas. The framework was developed and evaluated together with several companies. Results were implemented in the form of a playbook that won the red dot design award.
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Gudergan, G., Moghaddam, Y. (2021). A People Centered Innovation Methodology for Its Application in Digital Transformation – Service Innovation Blocks. In: Leitner, C., Ganz, W., Satterfield, D., Bassano, C. (eds) Advances in the Human Side of Service Engineering. AHFE 2021. Lecture Notes in Networks and Systems, vol 266. Springer, Cham. https://doi.org/10.1007/978-3-030-80840-2_22
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DOI: https://doi.org/10.1007/978-3-030-80840-2_22
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