Empathy-Based CE Strategy to Tackle Complex Challenges

Abstract

Circular Economy (CE) is a concept that transforms the consumption of resources in corporate activities into a new form of symbiosis for sustainable economic growth. Efforts towards CE require multi-departmental collaboration and transformation of existing systems, so it is difficult to proceed unless clear goals are set. In an organization that has aimed to expand its business as a manufacturing industry leader in the linear economy, it is necessary to make a major change in thinking in order to consider the value of the entire CE ecosystem. Also, the digital transformation of the business in a platform society where value co-creation with ecosystem partners is increasingly important, created additional challenges and opportunities for alignment with the CE strategy.

We try to develop a strategy from the bottom up based on the effectuation of entrepreneurial theory and human-centered design. In this paper, we discuss the background, approach, and practical results.