Abstract
In this article, based on service design thinking, I will sort out the common methods in service design theory with the design process of the double diamond model proposed by the British Design Institute, such as stakeholder relationship diagrams, user journey diagrams, service blueprints, etc. At the same time, combine the summarized method with the brand image building process which is suitable for Chinese national conditions to explore the brand image building method suitable for Chinese intangible cultural heritage brands. This will also provide a new direction for the research on intangible cultural heritage branding.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Sun, L., Ren, Y.: Liaoning intangible heritage branding based on service design thinking. Packag. Eng. 41(18) (2020)
Luo, S., Yi, H.: Model innovation driven by service design. Packag. Eng. 36(12), 1–4 (2015)
Shang, H.: Theoretical research on brand image creation. Sichuan University (2006)
Deng, Z.: Research on the importance of service design thinking and tools in corporate image recognition. Ind. Des. (2) (2018)
Li, H.: Wulo’s five literary talents, fine art has heirs. Jiangsu Silk (1), 7 (2016)
Li, D., Ming, X., Kong, F., Wang, X., Wang, P.: A preliminary study on service design research. Mech. Des. Res. (6) (2008)
Li, Y., Guo, Q.: Research on corporate brand image shaping from the perspective of service design. Des. Art Theor. (2017)
Cha, S.: Service Design Micro Diary. Publishing House of Electronics Industry, Beijing (2015)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Cao, H., Xu, J., Liu, Z., Feng, J. (2021). Brand Image Building of Intangible Cultural Heritage Wulo Based on Service Design Thinking. In: Leitner, C., Ganz, W., Satterfield, D., Bassano, C. (eds) Advances in the Human Side of Service Engineering. AHFE 2021. Lecture Notes in Networks and Systems, vol 266. Springer, Cham. https://doi.org/10.1007/978-3-030-80840-2_52
Download citation
DOI: https://doi.org/10.1007/978-3-030-80840-2_52
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-80839-6
Online ISBN: 978-3-030-80840-2
eBook Packages: EngineeringEngineering (R0)