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Integrating Real-World and Virtual Experiences Through eSports-Type ‘Cheering’

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Advances in the Human Side of Service Engineering (AHFE 2021)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 266))

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Abstract

Due to COVID-19, experience-based services such as travel and dining have been scaled down significantly in 2020–2021. Such services have been shifting to online formats in an effort to integrate real-world and virtual experiences, though it is difficult for them to charge the same prices as those of real-world services. Online ‘cheering’ may be a potential way to enhance online experiences and bridge the real world and virtual world. Online spectating services such as Twitch have successfully incorporated cheering functions which viewers can use at low costs. This study proposes an ecosystem for online experience-based services with cheering functions such as Twitch and analyzes cheering on Twitch to examine this ecosystem. Finally, this study reveals the value of an ecosystem that provides interactive cheering functions.

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References

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Author information

Authors and Affiliations

  1. Graduate School of Advanced Science and Technology, Japan Advanced Institute of Science and Technology, 1-1 Asahidai, Nomi, Ishikawa, 923-1292, Japan

    Hisayuki Kunigita & Youji Kohda

Authors
  1. Hisayuki Kunigita
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  2. Youji Kohda
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Corresponding author

Correspondence to Hisayuki Kunigita .

Editor information

Editors and Affiliations

  1. Centre for Economics and Public Administration, London, UK

    Christine Leitner

  2. Fraunhofer IAO, Stuttgart, Baden-Württemberg, Germany

    Walter Ganz

  3. California State University, Orange, CA, USA

    Debra Satterfield

  4. University of Naples Parthenope, Avellino, Italy

    Clara Bassano

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© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG

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Kunigita, H., Kohda, Y. (2021). Integrating Real-World and Virtual Experiences Through eSports-Type ‘Cheering’. In: Leitner, C., Ganz, W., Satterfield, D., Bassano, C. (eds) Advances in the Human Side of Service Engineering. AHFE 2021. Lecture Notes in Networks and Systems, vol 266. Springer, Cham. https://doi.org/10.1007/978-3-030-80840-2_55

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  • DOI: https://doi.org/10.1007/978-3-030-80840-2_55

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-80839-6

  • Online ISBN: 978-3-030-80840-2

  • eBook Packages: EngineeringEngineering (R0)

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