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From Globalization Towards Localization in Sales

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Advances in Human Factors, Business Management and Leadership (AHFE 2021)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 267))

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Abstract

The aim of the research is to highlight the cultural impact on value formation between sales. What role does culture play in the globalization of sales. Culture itself is a broad concept, and its implications for the uses studied from different perspectives and starting points. The influence of cultures on the company’s operations is emphasized in all forms, in which case the company strives to create all cultural activities with the company. Modeling has highlighted the impact of culture on the sales process. The research prioritizes the smallest smallest cultural differences that arise at the highest value.

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Author information

Authors and Affiliations

  1. Turku University of Applied Sciences, Joukahaisenkatu 3, 20520, Turku, Finland

    Jukka Rantala

  2. Turku University of Applied Sciences, Turku, Finland

    Henri Untinen, Maria Yllikäinen & Timo Holopainen

Authors
  1. Jukka Rantala
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  2. Henri Untinen
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  3. Maria Yllikäinen
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  4. Timo Holopainen
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Corresponding author

Correspondence to Jukka Rantala .

Editor information

Editors and Affiliations

  1. Department of Mechanical and Materials Engineering, University of Turku, Turku, Finland

    Jussi Ilari Kantola

  2. Institute of Maritime Operations, University of South-Eastern Norway, Borre, Norway

    Salman Nazir

  3. Häme University of Applied Sciences, Hämeenlinna, Finland

    Vesa Salminen

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Rantala, J., Untinen, H., Yllikäinen, M., Holopainen, T. (2021). From Globalization Towards Localization in Sales. In: Kantola, J.I., Nazir, S., Salminen, V. (eds) Advances in Human Factors, Business Management and Leadership. AHFE 2021. Lecture Notes in Networks and Systems, vol 267. Springer, Cham. https://doi.org/10.1007/978-3-030-80876-1_2

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  • DOI: https://doi.org/10.1007/978-3-030-80876-1_2

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-80875-4

  • Online ISBN: 978-3-030-80876-1

  • eBook Packages: EngineeringEngineering (R0)

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