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The Gap Between Theory and Reality in Retail Internationalization Research in China: An Analytical Perspective and Future Research Directions

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Advances in Human Factors, Business Management and Leadership (AHFE 2021)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 267))

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Abstract

Existing retail internationalization research, which has been theorized for innovative retail internationalization originating in developed countries, is insufficient for explaining the internationalization behavior of retailers originating in emerging countries, which have relatively fewer competitive advantages. Therefore, this study suggests new analytical concepts and future research directions for analyzing the internationalization behavior of retailers from developing countries entering China. This study adopted the value network concept for retailers and proposed the retail value network concept as a retailer-specific commercial transaction network to analyze ethnic Chinese retailers from developing countries. This study also suggests the need for studies on how the ethnic Chinese business network affects the formation of the retail value network as an avenue for future research.

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Acknowledgments

This work was supported by JSPS KAKENHI Grant Number 18H00909.

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Authors and Affiliations

  1. Faculty of Economics, Kagawa University, 1-1 Saiwai-cho, Takamatsu, Kagawa, 7608523, Japan

    Myungrae Cho & Shuo Wang

Authors
  1. Myungrae Cho
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  2. Shuo Wang
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Correspondence to Myungrae Cho .

Editor information

Editors and Affiliations

  1. Department of Mechanical and Materials Engineering, University of Turku, Turku, Finland

    Jussi Ilari Kantola

  2. Institute of Maritime Operations, University of South-Eastern Norway, Borre, Norway

    Salman Nazir

  3. Häme University of Applied Sciences, Hämeenlinna, Finland

    Vesa Salminen

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Cho, M., Wang, S. (2021). The Gap Between Theory and Reality in Retail Internationalization Research in China: An Analytical Perspective and Future Research Directions. In: Kantola, J.I., Nazir, S., Salminen, V. (eds) Advances in Human Factors, Business Management and Leadership. AHFE 2021. Lecture Notes in Networks and Systems, vol 267. Springer, Cham. https://doi.org/10.1007/978-3-030-80876-1_25

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  • DOI: https://doi.org/10.1007/978-3-030-80876-1_25

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-80875-4

  • Online ISBN: 978-3-030-80876-1

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