Skip to main content
SpringerLink
Log in

Measuring New Product Development Project Success in Vietnamese Small and Medium-Sized Enterprises

  • Conference paper
  • First Online:
Advances in Human Factors, Business Management and Leadership (AHFE 2017)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 594))

Included in the following conference series:

Abstract

New product development (NPD) is crucial for organizations to ensure their market positioning. The purpose of this study is to examine the measurement of NPD project success in Vietnamese manufacturing small and medium-sized enterprises (SMEs). A total of 795 questionnaires were sent to manufacturing SMEs in Hanoi, with 340 usable responses received yielding a response rate of 42.77%. Using SPSS (v.24) software to analyze the data, the findings indicated that three dimensions: subjective customer acceptance, objective customer acceptance and technical success had a significant impact on the overall NPD project success measurement. Financial performance did not have a significant impact on the overall NPD project success measurement. The study findings enhance our understanding about the key dimensions of the overall NPD project success measurement in Vietnamese organizations. Vietnamese business managers may use the results to improve NPD project success in their organizations by formulating better policies supporting both financial and non-financial innovation success.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 169.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 219.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Dul, J., Ceylan, C.: The impact of a creativity-supporting work environment on a firm’s product innovation performance. J. Prod. Innov. Manag. 31, 1254–1267 (2014)

    Article  Google Scholar 

  2. General Statistics Office of Vietnam. https://www.gso.gov.vn/default_en.aspx?tabid=491

  3. Maunuksela, A.: Product development practices and their organisational information requirements: an explorative case study of product development management in some Finnish companies. University of Vaasa (2003)

    Google Scholar 

  4. Griffin, A., Page, A.L.: PDMA success measurement project: recommended measures for product development success and failure. J. Prod. Innov. Manag. 13, 478–496 (1996)

    Article  Google Scholar 

  5. Huang, X., Soutar, G.N., Brown, A.: Measuring new product success: an empirical investigation of Australian SMEs. Ind. Mark. Manag. 33, 117–123 (2004)

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. RMIT University Melbourne, 455 Swanston St., Melbourne, VIC, 3000, Australia

    Nga Hoang Thanh Dang, Adela J. McMurray & Xueli Huang

Authors
  1. Nga Hoang Thanh Dang
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Adela J. McMurray
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Xueli Huang
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Nga Hoang Thanh Dang .

Editor information

Editors and Affiliations

  1. Belgafik Oy, University of Vaasa, Vaasa, Finland

    Jussi Ilari Kantola

  2. University of Szeged, Szeged, Hungary

    Tibor Barath

  3. Institute of Maritime Operations, University College of Southeast Norway, Borre, Norway

    Salman Nazir

Rights and permissions

Reprints and permissions

Copyright information

© 2018 Springer International Publishing AG

About this paper

Cite this paper

Dang, N.H.T., McMurray, A.J., Huang, X. (2018). Measuring New Product Development Project Success in Vietnamese Small and Medium-Sized Enterprises. In: Kantola, J., Barath, T., Nazir, S. (eds) Advances in Human Factors, Business Management and Leadership. AHFE 2017. Advances in Intelligent Systems and Computing, vol 594. Springer, Cham. https://doi.org/10.1007/978-3-319-60372-8_28

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-60372-8_28

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-60371-1

  • Online ISBN: 978-3-319-60372-8

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics

Search

Navigation