Abstract
General training of typographic communication design focused on skill-based practices. Few scholars recognized the importance of conducting continuous academic research in theoretical and methodological aspects and on how to bring the humanistic elements and intellects to typographic design education. In this study, the research team found that ethnographic research method enabled designers to establish new aesthetic perspective and approaches that supports the fusion of cultural and functional qualities for contemporary typographic design. Eventually, the new teaching method increased the awareness to cultural sustainability and the possibility of experimental design. Methods adopted in this study aimed at exploring the effective approach for learning typographic design in undergraduate education. Participants’ feedback and reflection were collected and reflects that ethnographic research was an effective learning experience for elaborating the undergraduate students’ knowledge and skills in typographic design from the living environment to humanistic typographic communication design.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Choi, J., Chiu, M., Sylvia, T.: RE-TRANS-formation of Chinese typography. In: Between black and white – ATypI Hong Kong (2012)
Meggs, P.B., Purvis, A.W.: Meggs’ History of Graphic Design. Wiley, Hoboken (2016)
Liu, E., Lu, K.Y.: The Teaching and Learning of Chinese Fonts Design. Huazhong University of Science and Technology, Wuhan (2010)
Kress, G.: Literacy in the New Media Age. Routledge, New York (2003)
Liem, A.: Using design education to survive in the ‘corporate world’ of higher learning and research. J. Des. Res. 9(2), 104–118 (2011)
Games, I.A., Squire, K.: Design thinking in gamestar mechanic: the role of gamer experience on the appropriation of the discourse practices of game designers. In: International Society of the Learning Sciences. Utrecht University, The Netherlands (2008)
Gee, J.P.: Situated Language and Learning: A Critique of Traditional Schooling. Routledge, New York (2004)
Billard, T.J.: Fonts of potential: areas for typographic research in political communication. Int. J. Commun. 10, 4570–4592 (2016)
Thomas, S.: Designing Obama: A Chronicle of Art & Design from the 2008 Presidential Campaign. Post Press, Chicago (2010)
Merriam, S.D.: Qualitative Research and Case Study Applications in Education. Jossey Bass, San Francisco (1998)
Edmonson, S., Irby, B.: Ten Tips for Producing a Top Qualitative Research Study. Pearson, Toronto (2008)
Serban, I., Illie, C.: The use of ethnographic research in the educational process. In: Proceedings of 5th World Conference on Educational Sciences, vol. 116, pp. 3231–3235 (2014)
Dewey, J.: Science as subject-matter and as method. Science 31, 121–127 (1910)
Berman, E.: Sándor, Gizella, Elma: a biographical journey 1. Int. J. Psychoanal. 85, 489–520 (2004)
Maher, C.A., Powell, A.B., Uptegrove, E.: Combinatorics and Reasoning: Representing, Justifying and Building Isomorphisms. Springer, New York (2009)
Maher, C.A.: A Study of the Influence of a Preservice Science Teacher Education Program over Time. ProQuest, Ann Arbor (2009)
Kamler, B., Thomson, P.: Helping Doctoral Students Write: Pedagogies for Supervision. Routledge, London (2006)
Ng, A.H.S.: The creation of the ‘Hong Kong Visual Arts Education Web’ and the use of the inquiry-based teaching approach. Int. J. Art Des. Educ. 28(2), 215–224 (2009)
Sleeswijk, V.F., Stappers, P.J., van der Lugt, R., Sanders, E.B.N.: Contextmapping: experiences from practice. CoDesign: Int. J. CoCreation Des. Arts 1(2), 119–149 (2005)
Med, M.: DepEd K to 12 resource guide for teacher educators, school administrators and teachers. In: Preferred Education Solutions Provider in Southeast Asia and Beyond (2012)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2018 Springer International Publishing AG
About this paper
Cite this paper
Ho, A.G. (2018). Humanistic Teaching Pedagogy in Typographic Communication Design. In: Ho, A. (eds) Advances in Communication of Design. AHFE 2017. Advances in Intelligent Systems and Computing, vol 609. Springer, Cham. https://doi.org/10.1007/978-3-319-60477-0_1
Download citation
DOI: https://doi.org/10.1007/978-3-319-60477-0_1
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-60476-3
Online ISBN: 978-3-319-60477-0
eBook Packages: EngineeringEngineering (R0)