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Trust Building Privacy Preferences for Young Adults Visiting Political Campaign Websites

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Advances in Communication of Design (AHFE 2017)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 609))

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Abstract

Websites have been used by political campaigns for nearly a decade and a half and the literature has adequately covered human factors aspects of political campaign websites with the help of usability, task analysis, and content analysis studies. However, there is a gap in the literature concerning the relationship between campaign website visitor privacy preferences and trust in the candidate or campaign. This paper presents the idea that user preferences regarding political websites and privacy policies can inform the design process of such websites and impact user trust. The paper provides explicit recommendations for improving campaign website design with the ultimate goal of facilitating trust between young adults and those using a campaign website as a part of their bid for public office. It uses mixed methods to ascertain the privacy preferences among young adult political campaign website users and identifies several factors that have an impact on trust.

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Authors and Affiliations

  1. University of Maryland Baltimore County, Baltimore, MD, USA

    Timothy Richards & A. Ant Ozok

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  1. Timothy Richards
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  2. A. Ant Ozok
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Correspondence to Timothy Richards .

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Editors and Affiliations

  1. Jubilee College, School of Arts and Social Sciences, The Open University of Hong Kong, Kowloon, Hong Kong

    Amic G. Ho

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Richards, T., Ozok, A.A. (2018). Trust Building Privacy Preferences for Young Adults Visiting Political Campaign Websites. In: Ho, A. (eds) Advances in Communication of Design. AHFE 2017. Advances in Intelligent Systems and Computing, vol 609. Springer, Cham. https://doi.org/10.1007/978-3-319-60477-0_6

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  • DOI: https://doi.org/10.1007/978-3-319-60477-0_6

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-60476-3

  • Online ISBN: 978-3-319-60477-0

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