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Gamified Self-service Checkouts: The Influence of Computer-Related Causal Attributions on User Experience and Motivation

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Advances in The Human Side of Service Engineering (AHFE 2017)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 601))

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Abstract

This paper presents the concept and prototype of a smartphone application that gamifies the payment process at supermarket self-service checkouts. It is evaluated within a laboratory experiment conducted with 65 participants. As its primary goal, the study investigates the impact of computer-related causal attributions on the users’ evaluation of the gamified service. Attributions can be understood as individuals’ causal explanations for events influencing their emotions, motivation, and behavior. Results indicate that especially attributions in situations of success influence the level of motivation and user experience. The findings indicate that evoking specific attributions through the design of gamified applications can lead to increased user engagement.

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Author information

Authors and Affiliations

  1. Luebeck University of Applied Sciences, Mönkhofer Weg 239, 23562, Luebeck, Germany

    Adelka Niels

  2. Coburg University of Applied Sciences, Friedrich-Streib-Strasse 2, 96450, Coburg, Germany

    Christian Zagel

Authors
  1. Adelka Niels
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  2. Christian Zagel
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Correspondence to Adelka Niels .

Editor information

Editors and Affiliations

  1. Department of Industrial and Systems Engineering, San Jose State University, San Jose, California, USA

    Louis E. Freund

  2. Department of Information Technology, Poznan University of Economics and Business, Poznan, Poland

    Wojciech Cellary

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Niels, A., Zagel, C. (2018). Gamified Self-service Checkouts: The Influence of Computer-Related Causal Attributions on User Experience and Motivation. In: Freund, L., Cellary, W. (eds) Advances in The Human Side of Service Engineering. AHFE 2017. Advances in Intelligent Systems and Computing, vol 601. Springer, Cham. https://doi.org/10.1007/978-3-319-60486-2_3

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  • DOI: https://doi.org/10.1007/978-3-319-60486-2_3

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-60485-5

  • Online ISBN: 978-3-319-60486-2

  • eBook Packages: EngineeringEngineering (R0)

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