Abstract
The city souvenir is developed as an indispensable product in every city, which is also regarded as the significant media of constructing the city image and delivering culture. However, it’s a regret that the designs of souvenirs demonstrate great homogenization, whose boring and repetitive images cannot arouse interests and city memories from consumers nowadays and this has become a dilemma designers confronting with. In the design of “weight of Shanghai”, we drew support of the questionnaires and case analysis to pick up the most recognized project that represents Shanghai. Then through comparison among the most frequently mentioned designs, we screened out the design elements. The interviewees were also required to marked the products based on the degree that how much the products can arouse their city memories, whose data can help build the relationship between the intensity of city memory and the related design elements, finally contributing to the final edition of design.
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Zhang, Z., Chengl, J., Ding, W., Ye, J., Li, T., Yu, Z. (2018). Research on Memory Factors of City Souvenir. In: Chung, W., Shin, C. (eds) Advances in Affective and Pleasurable Design. AHFE 2017. Advances in Intelligent Systems and Computing, vol 585. Springer, Cham. https://doi.org/10.1007/978-3-319-60495-4_26
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DOI: https://doi.org/10.1007/978-3-319-60495-4_26
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