Abstract
This study focuses on the semantic importance of the radiator grille of a vehicle. To this end, a methodological approach for grille categorization is presented. We generate vehicle front views with different grille designs and with various kinds of “no-grille designs” and use them for a detailed evaluation with test subjects. The results show a significant influence of the size and presence of the radiator grille in relation to the attractiveness of a vehicle. Furthermore, the characteristic shape of the grille influences the perceived attractiveness and sportiness of the vehicle front. At the same time, the grille design has a low influence on the aspects of perceived security, performance and comfort. We thus conclude that the grille design has a considerable influence on the effect of vehicle design. To this day it is still a long way to a broad acceptance of this new look of vehicle front design without a grille as an outstanding design element.
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Holder, D., Benz, T., Maier, T. (2018). Semantic Influence of the Radiator Grille on Vehicle Front Design in the Course of Current EV-Design. In: Chung, W., Shin, C. (eds) Advances in Affective and Pleasurable Design. AHFE 2017. Advances in Intelligent Systems and Computing, vol 585. Springer, Cham. https://doi.org/10.1007/978-3-319-60495-4_6
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DOI: https://doi.org/10.1007/978-3-319-60495-4_6
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