Abstract
Social interventions emerging from the field of social psychology have drawn attention to the social dimension of behaviour change for meeting sustainability objectives. Gamified Behaviour Change Programmes (GBCPs) are one such example, which have been quite effective in stimulating a positive change in behaviour and in establishing a culture of sustainability within the targeted groups. Gaming is an integral part of GBCPs as it adds fun and excitement to the process and motivates the players to adopt sustainable actions in a playful way. By investigating some of the effectively implemented cases of GBCPs, the study intends to develop a deeper understanding of the process of social behaviour change, particularly of the role that elements of game mechanics play in engaging and motivating the participants and in facilitating an influential social environment for behaviour change. This understanding would provide some essential touchpoints for applying game mechanics to the process of social behaviour change for environmental benefit.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Clune, S.: Design and behavioural change. J. Des. Strat. 4(1), 68–75 (2010)
Wever, R., Van Kuijk, J., Boks, C.: User-centred design for sustainable behaviour. Int. J. Sustain. Eng. 1(1), 9–20 (2008)
Pettersen, I.N., Boks, C.: The ethics in balancing control and freedom when engineering solutions for sustainable behaviour. Int. J. Sustain. Eng. 1(4), 287–297 (2008)
Lilley, D.: Design for sustainable behaviour: strategies and perceptions. Des. Stud. 30(6), 704–720 (2009)
Scott, K., Bakker, C., Quist, J.: Designing change by living change. Des. Stud. 33(3), 279–297 (2012)
Sharma, S., Siu, K.W.M.: Incubating and nurturing sustainable practices through staged social engagements. In: Charytonowicz, J. (ed.) Advances in Human Factors and Sustainable Infrastructure. Springer, Cham (2016)
Shove, E., Watson, M., Ingram, J., Hand, M.: The Design of Everyday Life. Berg, Oxford (2008)
Niedderer, K.: Mindful design as a driver for social behaviour change. In: Consilience and Innovation in Design, 5th IASDR Conference, Tokyo, Japan, 26 August 2013
Network for Business Sustainability. Driving social change: Best practices for business leaders and social entrepreneurs (2013). www.nbs.net/knowledge. Accessed 18 July 2016
Du Nann, W.D., Koger, S.M.: The Psychology of Environmental Problems: Psychology for Sustainability. Psychology Press, New York (2004)
Gardner, G.T., Stern, P.C.: Environmental Problems and Human Behaviour. Pearson Custom Publishing, Boston (2002)
Siu, K.W.M., Lo, C.H.: Environmental sustainability: public housing household participation in waste and implication for public design. Int. J. Environ. Cult. Econ. Soc. Sustain. 7(1), 365–375 (2011)
Jackson, T.: Motivating sustainable consumption: a review of evidence on consumer behaviour and behavioural change. Sustainable Development Research Network, Centre for Environmental Strategy, University of Surrey (2005). http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.337.433&rep=rep1&type=pdf. Accessed 18 Aug 2016
Grossberg, F., Wolfson, M., Mazur-Stommen, S., Farley, K., Nadel, S.: Gamified Energy Efficiency Programmes. American Council for an Energy-Efficient Economy Washington, D.C. (2015). http://challengeforsustainability.org/wp-content/uploads/2015/08/gamified-energy-efficiency.pdf. Accessed 4 June 2016
Bowen, G.A.: Document analysis as a qualitative research method. Qual. Res. J. 9(2), 27–40 (2009)
Corbin, J., Strauss, A.: Basics of qualitative research: techniques and procedures for developing grounded theory. Sage Publications, London (2014)
JouleBug. Challenge Case Studies JouleBug (2015). http://community.joulebug.com/resources/case-studies/i-cubed-challenge/. Accessed 10 July 2016
Global Action Plan. Big Energy Race Evaluation Report (2015). http://www.globalactionplan.org.uk/Handlers/Download.ashx?IDMF=9cfd64a3-5489-4bbb-a40c-d523cffdb9b3. Accessed 16 July 2016
Global Action Plan. Operation TLC - Barts Health NHS Trust proves benefits of staff action on energy (2013). www.globalactionplan.org.uk/Handlers/Download. Accessed 18 July 2016
Acknowledgments
The authors would like to thank The Hong Kong Polytechnic University for providing the research support for the study. The university also provided the postgraduate study fund for data collection and analysis. The authors also thank the Wuhan University of Technology for partial support in the preparation of this paper.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2018 Springer International Publishing AG
About this paper
Cite this paper
Sharma, S., Siu, K.W.M. (2018). Gaming as a Driver for Social Behaviour Change for Sustainability. In: Ahram, T., Falcão, C. (eds) Advances in Human Factors in Wearable Technologies and Game Design. AHFE 2017. Advances in Intelligent Systems and Computing, vol 608. Springer, Cham. https://doi.org/10.1007/978-3-319-60639-2_27
Download citation
DOI: https://doi.org/10.1007/978-3-319-60639-2_27
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-60638-5
Online ISBN: 978-3-319-60639-2
eBook Packages: EngineeringEngineering (R0)