Abstract
The growth of social media has seen a change in the way people meet and communicate. Previous studies have provided mixed evidence for the accuracy of judgments based on social media profiles alone, and relatively little is known about cross-cultural interpretations of online profiles. In the present study, the accuracy of first impressions formed from social media profile pictures was examined for people from similar or different cultural backgrounds. Results showed strong consensus between raters regarding the consistency with which attributes were rated, but poor agreement between raters and profile owners’ own ratings of their personality, regardless of cultural background. Some relationships were found between raters’ own personality and the ratings they assigned to others suggesting that one’s own personality has an impact when making judgments of others. This will become increasingly important as social media expands the possibility of cross-cultural interaction globally.
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With kind thanks to Help University, Wilayah Persekutuan, Kuala Lumpur, Malaysia for their assistance with the conduct of this project.
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Turner, M., Chin, E. (2018). A Cross-Cultural Comparison of the Accuracy of Personality Judgements Made Through Social Media. In: Hoffman, M. (eds) Advances in Cross-Cultural Decision Making. AHFE 2017. Advances in Intelligent Systems and Computing, vol 610. Springer, Cham. https://doi.org/10.1007/978-3-319-60747-4_1
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DOI: https://doi.org/10.1007/978-3-319-60747-4_1
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