Abstract
The creation of a plus size bra, brands have to be aware of the size range they want to produce. This will certainly focus on the costumer that can consume this product, however the user also does not have an easy task. They have to review their fitting according to size, as each brand differs and the problem increases from country to country. In the Portuguese market of Plus Size, the diversity of sizes of bras is only achieved thanks to the importation of products that go according to the real needs of support and comfort of the users. In national brands, the choice is very limited, always concentrating their products in a utopian idea of 34B size.
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Acknowledgments
The authors would like to express their gratefulness of the support from CIAUD – Research Centre in Architecture, Urban Planning and Design, to David Morris, and to all the Portuguese companies that explain and held us in this research.
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Carvalho, C., Montagna, G., Filipe, A. (2019). Design and Development of the Plus Size Bra. In: Rebelo, F., Soares, M. (eds) Advances in Ergonomics in Design. AHFE 2018. Advances in Intelligent Systems and Computing, vol 777. Springer, Cham. https://doi.org/10.1007/978-3-319-94706-8_19
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DOI: https://doi.org/10.1007/978-3-319-94706-8_19
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