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Eye Tracking Based Objective Evaluation of Visual Aesthetics: A Review

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Advances in Ergonomics in Design (AHFE 2018)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 777))

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Abstract

The process of having an aesthetic experience is a very complex cognitive phenomenon. Human perception is governed by vision, and visual perception is guided by the attractiveness of stimuli. Visual information covers more than half of the sensory information during an aesthetic experience. It reflects the higher dependency of human perceptibility/cognition on the eye compared to other sensory channels. Thus, eye tracker based evaluation of visual scanning behaviour has emerged as an important technique of aesthetic appraisal in recent years. There is a constant argument over the years that an aesthetic experience of the subconscious brain can be studied from the visual scanning behaviour of the human eye. Hence, the current paper aims to review the scope of eye tracking as an objective way to analyze the visual aesthetics. Following extensive literature search on the topics pertaining to aesthetic perception; aesthetic experience; objective measures of aesthetics; visual exploration; eye tracking variables and its correlation with human behaviour etc., were segregated and presented as systematic manner. The present paper shows the potentiality of the eye tracking research considering the past implications, recent developments, and relevant future growth in the field of visual aesthetic evaluation.

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Authors and Affiliations

  1. Department of Design, Indian Institute of Technology (IIT) Guwahati, Guwahati, 781019, Assam, India

    Bighna Kalyan Nayak & Sougata Karmakar

Authors
  1. Bighna Kalyan Nayak
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  2. Sougata Karmakar
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Correspondence to Bighna Kalyan Nayak .

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Editors and Affiliations

  1. Urban Planning and Design and Ergonomics Laboratory, Faculdade de Motricidade Humana, Universidade de Lisboa, Research Centre in Architecture, Lisbon, Portugal

    Francisco Rebelo

  2. School of Design, Hunan University, Changsha, China

    Marcelo M. Soares

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Nayak, B.K., Karmakar, S. (2019). Eye Tracking Based Objective Evaluation of Visual Aesthetics: A Review. In: Rebelo, F., Soares, M. (eds) Advances in Ergonomics in Design. AHFE 2018. Advances in Intelligent Systems and Computing, vol 777. Springer, Cham. https://doi.org/10.1007/978-3-319-94706-8_41

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  • DOI: https://doi.org/10.1007/978-3-319-94706-8_41

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-94705-1

  • Online ISBN: 978-3-319-94706-8

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