Abstract
Along with a growing interest in experience-driven design, interest in measuring user experience has progressively increased. This study explores the use of EEG for empirical UX evaluation. A first experimental test was conducted to measure and understand the effect of sensory stimuli on the user experience. A first experimental test was carried out with eight participants. A series of videos, eliciting positive and negative emotional responses, were presented to the participants. Subsequently, auditory stimuli were introduced and the effect on the user experience was evaluated using EEG measurements techniques and analysis software. After the tests the participants were questioned to verify whether the subjective results matched the objective measurements.
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Van Camp, M., De Boeck, M., Verwulgen, S., De Bruyne, G. (2019). EEG Technology for UX Evaluation: A Multisensory Perspective. In: Ayaz, H., Mazur, L. (eds) Advances in Neuroergonomics and Cognitive Engineering. AHFE 2018. Advances in Intelligent Systems and Computing, vol 775. Springer, Cham. https://doi.org/10.1007/978-3-319-94866-9_34
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