Abstract
Most wealth management firms offer online platforms where investors with varied levels of comfort with technology manage their portfolios. Past research shows that comfort with technology is crucial for users’ acceptance of new technologies. We investigated how users’ comfort level with technology influences their use of a new wealth management online platform. We used a multi-modal approach that incorporates survey, behavioral, eye-tracking and neural measures to assess investors’ comfort with technology on web-platform usability to provide a rigorous test of the effects of comfort with technology on usability experiences for a wealth management firm. Our findings suggest that traditional survey measures do not show any differences in users’ evaluations. However, behavioral and neurophysiological measures reveal insights that traditional survey measures fail to reveal.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Markovitch, S., Willmott, P.: Accelerating the Digitization of Business Processes. McKinsey & Company, San Francisco (2014)
Chang, H.H., Chen, S.W.: Consumer perception of interface quality, security, and loyalty in electronic commerce. Inf. Manag. 46(7), 411–417 (2009)
Loiacono, E.T., Watson, R.T., Goodhue, D.L.: WebQual: a measure of website quality. Market. Theory Appl. 13(3), 432–438 (2002)
Matera, M., Rizzo, F., Carughi, G.T.: Web usability: principles and evaluation methods. In: Web Engineering, Springer, Berlin (2006)
Lazar, J.: Web Usability: A User-Centered Design Approach. Addison-Wesley Longman Publishing Co., Inc., Boston (2005)
Lassar, W.M., Manolis, C., Lassar, S.S.: The relationship between consumer innovativeness, personal characteristics, and online banking adoption. Int. J. Bank Market. 23(2), 176–199 (2005)
Goldfarb, A., Prince, J.: Internet adoption and usage patterns are different: implications for the digital divide. Inf. Econ. Policy 20(1), 2–15 (2008)
Vijayasarathy, L.R.: Predicting consumer intentions to use on-line shopping: the case for an augmented technology acceptance model. Inf. Manag. 41(6), 747–762 (2004)
Ayaz, H., Shewokis, P.A., Curtin, A., Izzetoglu, M., Izzetoglu, K., Onaral, B.: Using MazeSuite and functional near infrared spectroscopy to study learning in spatial navigation. J. Vis. Exp. 56, e3443 (2011)
Ayaz, H., Shewokis, PA., Bunce, S., Schultheis, M., Onaral, B.: Assessment of cognitive neural correlates for a functional near infrared-based brain computer interface system. In: International Conference on Foundations of Augmented Cognition. Springer, Berlin (2009)
Ayaz, H., Onaral, B., Izzetoglu, K., Shewokis, P.A., McKendrick, R., Parasuraman, R.: Continuous monitoring of brain dynamics with functional near infrared spectroscopy as a tool for neuroergonomic research: empirical examples and a technological development. Front. Hum. Neurosci. 7, 1–13 (2013)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer International Publishing AG, part of Springer Nature
About this paper
Cite this paper
Bhatt, S., Agrali, A., Suri, R., Ayaz, H. (2019). Does Comfort with Technology Affect Use of Wealth Management Platforms? Usability Testing with fNIRS and Eye-Tracking. In: Ayaz, H., Mazur, L. (eds) Advances in Neuroergonomics and Cognitive Engineering. AHFE 2018. Advances in Intelligent Systems and Computing, vol 775. Springer, Cham. https://doi.org/10.1007/978-3-319-94866-9_8
Download citation
DOI: https://doi.org/10.1007/978-3-319-94866-9_8
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-94865-2
Online ISBN: 978-3-319-94866-9
eBook Packages: Intelligent Technologies and RoboticsIntelligent Technologies and Robotics (R0)