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Emotional Crowdsourcing Tool Design for Product Development: A Case Study Using Local Crowds

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Advances in Affective and Pleasurable Design (AHFE 2018)

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Abstract

Crowdsourcing is a useful tool for new product development and business innovation. To maximize its utility, regarding a crowdsourcing tool as an everyday thing used by crowds, in this paper, we integrate emotion and emotional design into a human-centred design process with local crowds and showcase an emotional crowdsourcing platform (tool) design for product development. In order to transform emotional design principles into the emotional crowdsourcing tool design, making it useful, usable and pleasurable, we first prototype a suitable emotion/emotional design process, and then identify a set of emotions and corresponding design features applicable for a crowdsourcing platform design and gain better understanding of common key concerns affecting the users’ satisfaction of a platform. Finally, we identify a set of operational toolkits with emotional design features.

The authors would like to thank the financial support from the UK Leverhumle Trust’s International Academic Fellowship project: IAF-2016-037 and the great supports from Professor Donald Norman, academic colleagues and supporting staff, researchers and the project participants at the Design Lab at UCSD.

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Correspondence to Shengfeng Qin .

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Qin, S., Zhou, Y. (2019). Emotional Crowdsourcing Tool Design for Product Development: A Case Study Using Local Crowds. In: Fukuda, S. (eds) Advances in Affective and Pleasurable Design. AHFE 2018. Advances in Intelligent Systems and Computing, vol 774. Springer, Cham. https://doi.org/10.1007/978-3-319-94944-4_3

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