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A Kansei Engineering Based Method for Automobile Family Design

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Advances in Affective and Pleasurable Design (AHFE 2018)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 774))

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Abstract

Product family design is a widely applied design strategy for maintaining a brand image. Especially in the field of automotive styling has developed a mature family design. However, there are also many problems with family design. The lack of change in family design not only limits the designer’s play, but also makes consumers feel boring. This paper presents a method based on Kansei engineering for automobile family design. The objective of the method is to retains the brand identity without using rigid family elements by directly study the semantics of the design features.

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References

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Author information

Authors and Affiliations

  1. School of Mechanical Science and Engineering, Huazhong University of Science and Technology, Wuhan, People’s Republic of China

    Huai Cao & Yang Chen

Authors
  1. Huai Cao
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  2. Yang Chen
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Corresponding author

Correspondence to Huai Cao .

Editor information

Editors and Affiliations

  1. System Design and Management, Keio University, Tokyo, Japan

    Shuichi Fukuda

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Cao, H., Chen, Y. (2019). A Kansei Engineering Based Method for Automobile Family Design. In: Fukuda, S. (eds) Advances in Affective and Pleasurable Design. AHFE 2018. Advances in Intelligent Systems and Computing, vol 774. Springer, Cham. https://doi.org/10.1007/978-3-319-94944-4_32

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