Abstract
E-commerce became very important in recent years. About 40% of the customers state that they prefer online shopping over retail shopping. When searching for items in an online shop, the appearing result lists are an important part of the users’ experience. The users’ experience, in turn, is a crucial factor for a business’ success. This online-study examines the search efficiency and perceived aesthetics of two different result list designs. A grid design, which shows more than one item in a row and a list design, which displays only one item per row. Participants completed a visual search task on a fictitious website using their own devices. Reaction times measured search efficiency and the VisAWI questionnaire assessed perceived aesthetics. Results showed that the grid design led to faster reaction times and higher values in perceived aesthetics than the list design. Implications of the results and future studies are discussed.
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Schröder, F., Kleinjan, A., Brandenburg, S. (2019). The Effects of Grid- and List Design of E-Commerce Result Lists on Search Efficiency and Perceived Aesthetics. In: Ahram, T., Falcão, C. (eds) Advances in Usability, User Experience and Assistive Technology. AHFE 2018. Advances in Intelligent Systems and Computing, vol 794. Springer, Cham. https://doi.org/10.1007/978-3-319-94947-5_20
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DOI: https://doi.org/10.1007/978-3-319-94947-5_20
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