Abstract
With the rapid development of sharing economy and mobile Internet technology, a large number of shared products have appeared in many fields in China. Taking shared bicycle for example, which is booming in China nowadays as a typical case to analyze, while for the shared bicycle service in the market are diversiform and immature, which has led to uncertainty, complexity and poor user experience in the process of using shared bicycles for users. This paper demonstrates the current research and development status of shared bicycles and focuses on the user experience of yellow-framed bicycle Ofo, one of the famous shared bicycle brands in China, then analyzes the using process through the user survey, customer journey map and stakeholder map, finally puts forward suggestions and opinions of the improvement of Ofo service.
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Notes
- 1.
The First Quarter of 2017 China's Major Urban Cycling Report by Ofo United Transportation Research Institute.
- 2.
2017 Q1 China Shared Bicycle Industry User Monitoring Report released by Trustdata.
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Acknowledgments
This research was supported by National Natural Science Foundation of China (Grant No: 51708236) and Foundation of Huazhong University of Science and Technology (Grant No: 2016YXMS273)
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Ji, Q., Zheng, J., Zhang, Y. (2019). Research on Shared Product Design Based on Service Design Concept-Illustrated by the Case of “Ofo” Design. In: Ahram, T., Falcão, C. (eds) Advances in Usability, User Experience and Assistive Technology. AHFE 2018. Advances in Intelligent Systems and Computing, vol 794. Springer, Cham. https://doi.org/10.1007/978-3-319-94947-5_43
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DOI: https://doi.org/10.1007/978-3-319-94947-5_43
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