Abstract
Typically, this is a strategy that is adopted by firms with regular products that have a strong position in the market and account for a high proportion of their sales. You might feel that SCM is not necessary for such firms because the demand uncertainty of regular products is low. However, an efficiency-oriented supply chain is clearly different than a “supply chain that does nothing special.” There may be no novelty in the structure and process matching of this strategy, but we can understand the basic internal and external structures and processes in its supply chain.
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