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Supply Chain Management pp 109–151Cite as

Responsiveness-Oriented Strategy

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Abstract

A responsiveness-oriented strategy is divided into three sub-types: low-innovation mass-produced products, high-innovation mass-produced products, and customized products. The suitable structures and processes for each sub-type are explained in turn.

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Notes

  1. 1.

    Nikkei Newspaper “Tomato popularity, but the reaction of local farmers is dull” (2012 June 9); Nikkei Ryutsu “Tomato juice: Growing interest in the health-oriented” (2012 December 17).

  2. 2.

    http://www.daikin.co.jp/.

  3. 3.

    https://www.jraia.or.jp/.

  4. 4.

    Nikkei Ryutsu “Co-promotion to challenge the price” (2008 January 14).

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Authors and Affiliations

  1. Kyoto Sangyo University, Kita-ku, Kyoto, Japan

    Mikihisa Nakano

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  1. Mikihisa Nakano
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Correspondence to Mikihisa Nakano .

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Nakano, M. (2020). Responsiveness-Oriented Strategy. In: Supply Chain Management. Springer, Singapore. https://doi.org/10.1007/978-981-13-8479-0_6

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