Hybrid Strategy

  • Mikihisa NakanoEmail author


A hybrid strategy, that is, both efficiency- and responsiveness-oriented strategy, is ideal for adoption only by firms that can reduce demand uncertainty through some ingenuities. Therefore, some advanced structures (internal: integrated organization; external: partnerships with main suppliers and customers) and processes (internal: postponement, sales and operations planning; external: collaborative planning, forecasting, and replenishment) are explained.


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Copyright information

© Springer Nature Singapore Pte Ltd. 2020

Authors and Affiliations

  1. 1.Kyoto Sangyo UniversityKita-kuJapan

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