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An Overview of How VR/AR Applications Assist Specialists in Developing Better Consumer Behavior and Can Revolutionize Our Life

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Consumer Happiness: Multiple Perspectives

Part of the book series: Studies in Rhythm Engineering ((SRE))

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Abstract

Augmented reality (AR) and virtual reality (VR) have become the presence of daily life. We draw on outstanding research to substantiate that VR/AR are scientific tools that can be integrated in many fields of research, in learning, in marketing campaigns and product design, in psychology, medicine, economy, etc., meeting the principles of circular economy at the same time. Due to the fulminant evolution of communication and interconnected modern devices, VR/AR are more and more present in every business, in every research field. VR/AR facilitate the implementation of simulations and experiments under a safe environment, avoiding possible damages and spending money on expensive technologies. Our study, using references on VR and AR applied in current activities and different fields of business, shows what the current state of knowledge in the field is and opens interesting perspectives regarding the impact of VR and AR on the future market and research, building an interdisciplinary bridge between technology and learning, psychology, medicine, economy (marketing, tourism, and industry). The context in which these technologies will be developed must be seen not only from the perspective of a particular field, but especially as a concrete impact on humans.

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Authors and Affiliations

  1. Doctoral School, University of Physical Education and Sports, Bucharest, Romania

    Rocsana Bucea-Manea-Ţoniş

  2. Department of Economic Science, Spiru Haret University, Bucharest, Romania

    Elena Gurgu

  3. Department of Business Science, Institute Polytechnic of Tomar, Tomar, Portugal

    Oliva Maria Dourado Martins

  4. Department of Veterinary Medicine, Spiru Haret University, Bucharest, Romania

    Violeta Elena Simion

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  1. Rocsana Bucea-Manea-Ţoniş
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  2. Elena Gurgu
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  3. Oliva Maria Dourado Martins
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  4. Violeta Elena Simion
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Correspondence to Rocsana Bucea-Manea-Ţoniş .

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    Tanusree Dutta

  2. Indian Institute of Technology Kharagpur, Kharagpur, West Bengal, India

    Manas Kumar Mandal

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Bucea-Manea-Ţoniş, R., Gurgu, E., Martins, O.M.D., Simion, V.E. (2021). An Overview of How VR/AR Applications Assist Specialists in Developing Better Consumer Behavior and Can Revolutionize Our Life. In: Dutta, T., Mandal, M.K. (eds) Consumer Happiness: Multiple Perspectives. Studies in Rhythm Engineering. Springer, Singapore. https://doi.org/10.1007/978-981-33-6374-8_12

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