Abstract
This chapter focuses on skilling and motivating staff for co-production. As the co-production literature emphasises, staff play a key role in the implementation of co-production, but for that, they may need new skills and training as well as motivation. Therefore, it is vital to understand, how can staff be skilled and motivated to co-produce? Seeking answers to this question, this conceptual chapter discusses core skills that professionals need in co-production: segmenting, communication and enabling skills. These skills are interlinked, supporting the motivation of citizen co-producers. Next, the chapter focuses on motivation of professionals, emphasising the aspects of boundaries and identity work. Consequently, the chapter draws together essential elements of studying the ‘regular producers’ in co-production, offering also hands-on advice for skilling and motivating personnel.
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Tuurnas, S. (2021). Skilling and Motivating Staff for Co-production. In: Loeffler, E., Bovaird, T. (eds) The Palgrave Handbook of Co-Production of Public Services and Outcomes. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-53705-0_25
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