Generative AI and Usage in Marketing Classroom Min DingSongting DongRajdeep Grewal Perspectives Open access 07 May 2024 Article: 5
Research Note “Replicating Published Literature Review using ChatGPT-Plus: Observations” Anindita Chakravarty Perspectives 06 April 2024 Article: 4
Sentiment Analysis in the Age of Generative AI Jan Ole KrugmannJochen Hartmann Research Article Open access 05 March 2024 Article: 3
A Tango of Two Dark Emotions: Mixed Reactions to Commercial Entities (Mis)fortunes Jacob HornikMatti RachamimOri Grossman Research Article 20 December 2023 Article: 2
Strategic Formation of CEO Apologies: Emulating Post-Crisis Public Statements Through GPT-4 Jeong-Ah ParkHye-Jin Kim Original Paper 16 December 2023 Article: 1
Marketing at Tuck: 120-Plus Years of Relevance, Rigor, and Impact Praveen K. KopallePeter N. GolderKusum L. Ailawadi Reflections 28 September 2023 Article: 7
Marketing at UNSW Sydney: Building Marketing Capability in Australasia John H. RobertsMark UnclesMaggie Chuoyan Dong Reflections Open access 25 September 2023 Article: 6
Review of Marketing Relevant Real Activity Manipulation Anindita Chakravarty Review Article 29 June 2023 Article: 4
Frontline Employees’ Empathy in Service Recovery: a Systematic Literature Review and Agenda for the Future Mathieu LajanteDavid Remisch Research Article 21 June 2023 Article: 3
The Agglomeration-Differentiation Tradeoff in Spatial Location Choice Sumon DattaK. Sudhir Research Article 29 March 2023 Article: 2
The Kellogg School of Marketing: Past, Present, and Future Lakshman Krishnamurthi Reflections 01 December 2022 Article: 1
Business Expansion Through Acquisition David Soberman Research Article 27 October 2022 Pages: 74 - 94
Strategic Delegation with Differentiated Products Dinah A. Cohen-VernikLi YangAmit Pazgal Research Article 26 August 2022 Pages: 66 - 73
Authentically Cornell: the Evolution of Marketing at Cornell Manoj ThomasHelen ChunKaitlin Woolley Reflections 25 June 2022 Pages: 60 - 65
The Impact of New Content and User Community Membership on Usage of Online Games Paulo AlbuquerqueYulia Nevskaya Research Article 19 May 2022 Pages: 1 - 24
Privacy-Centric Digital Advertising: Implications for Research Garrett JohnsonJulian RungeEric Seufert Perspectives 30 March 2022 Pages: 49 - 54
Optimal Inter-release Timing for Sequentially Released Products Jackie Y. LuanK. Sudhir Research Article 04 March 2022 Pages: 25 - 46
Correction to: Wharton Marketing: Where Academia Meets Practice Eric T. BradlowRaghuram IyengarYoram (Jerry) Wind Correction 13 November 2021 Pages: 110 - 110
Wharton Marketing: Where Academia Meets Practice Eric T. BradlowRaghuram IyengarYoram (Jerry) Wind Reflections 28 October 2021 Pages: 105 - 109
Measuring the Effects of Marketing Solicitations Jialie ChenVithala R. Rao Research Article 29 September 2021 Pages: 111 - 122
Strategic Product Displays Across Different Assortment Levels Savannah Wei ShiHai CheLang Jin Research Article 03 September 2021 Pages: 84 - 101
History of the Marketing Department and Its Doctoral Program—1900 to 2021 Henry AssaelC. Samuel CraigPriya Raghubir Reflections 10 August 2021 Pages: 102 - 104
A Two-Stage Authorship Attribution Method Using Text and Structured Data for De-Anonymizing User-Generated Content Matthew J. SchneiderShawn Mankad Research Article 06 August 2021 Pages: 66 - 83
Reservation Prices for Product Portfolios Under Uncertainty: the ICEPORT Approach Casey E. NewmeyerR. VenkateshRabikar Chatterjee Research Article 21 May 2021 Pages: 51 - 65
More or Less? Consumer Goal Orientation and Product Choice Haipeng (Allan) ChenWoojin ChoiFu Liu Research Article 25 March 2021 Pages: 16 - 26
Correction to: Customer Needs and Solutions, Vol 7, Issue 3–4 Correction 09 December 2020 Pages: 50 - 50
Adaptive Multidimensional Scaling: Brand Positioning Based on Decision Sets and Dissimilarity Judgments Tammo H.A. BijmoltMichel WedelWayne S. DeSarbo Research Article Open access 25 September 2020 Pages: 1 - 15
Herding Among Retail Shoppers: the Case of Television Shopping Network Ye HuKitty WangSam Hui Research Article 29 August 2020 Pages: 27 - 40
Power and Message Framing: the Case of Comparative Advertising Xingbo LiShalini Sarin JainShailendra Pratap Jain Research Article 13 July 2020 Pages: 41 - 49
Driving Customer Analytics From the Top Frank GermannGary L. LilienTill Groβmaβ Research Article 21 June 2020 Pages: 43 - 61
Technology-Augmented Choice: How Digital Innovations Are Transforming Consumer Decision Processes Shiri MelumadRhonda HadiAdrian F. Ward Review Article 03 June 2020 Pages: 90 - 101
Correction to: Coordinating Marketing and Production with Asymmetric Costs: Theory and Estimation Sharan JagpalFeihong XiaMatthew J. Schneider Correction 29 May 2020 Pages: 102 - 102
The Impact of Gray Markets on Product Quality and Profitability Xueying LiuAmit Pazgal Research Article 02 May 2020 Pages: 62 - 73
Consumer Choice and Multi-Store Shopping: an Empirical Investigation Ashutosh PrasadBrian T. RatchfordSonika Singh Research Article 21 April 2020 Pages: 74 - 89
On Marketing Strategy in Electoral Politics Sridhar Moorthy Data, Dollars and Votes: the intersection of Politics and Marketing 28 November 2019 Pages: 57 - 62
Technological Workforce and Its Impact on Algorithmic Justice in Politics Jerome D. WilliamsDavid LopezKyungwon Lee Research Article 27 November 2019 Pages: 84 - 91
Marketing and Politics: Strange Bedfellows no More David A. SchweidelNeil Bendle Editorial 23 November 2019 Pages: 37 - 40
Empirical Research on Political Marketing: a Selected Review Mitchell J. Lovett Research Article 03 September 2019 Pages: 49 - 56
A Market-Based Procedure for Assessing and Improving Content Validity Gary F. GebhardtFrançois A. CarrillatWilliam B. Locander Research Article 22 August 2019 Pages: 19 - 41
Stereotyping and Marketing: Out-Group Homogeneity Bias and Entry to Competitive Markets Neil BendleAndrew Perkins Research Article 22 July 2019 Pages: 1 - 11
The Consumer Response to Corporate Political Advocacy: a Review and Future Directions Chris HydockNeeru PahariaT. J. Weber Research Article 27 June 2019 Pages: 76 - 83
I Paid More than You (Before)?! The Effects of Self-Construal and Comparison Target on Price Unfairness Perceptions Wenjing DouWei LuHaipeng (Allan) Chen Research Article 22 June 2019 Pages: 12 - 18
Advertising Originality Decisions in Competition Chun (Martin) QiuDemetrios VakratsasFilippo Dall’Olio Research Article 10 June 2019 Pages: 13 - 25
Coordinating Marketing and Production with Asymmetric Costs: Theory and Estimation Sharan JagpalFeihong Xia Research Article 24 May 2019 Pages: 1 - 12
Using the Double Transparency of Autonomous Vehicles to Increase Fairness and Social Welfare Jie XuMin Ding Research Article 10 April 2019 Pages: 26 - 35
