Articles

1. Research Note “Replicating Published Literature Review using ChatGPT-Plus: Observations”

   • Anindita Chakravarty

   Perspectives 06 April 2024 Article: 4

2. Sentiment Analysis in the Age of Generative AI

   • Jan Ole Krugmann
   • Jochen Hartmann

   Research Article Open access 05 March 2024 Article: 3

   

3. A Tango of Two Dark Emotions: Mixed Reactions to Commercial Entities (Mis)fortunes

   • Jacob Hornik
   • Matti Rachamim
   • Ori Grossman

   Research Article 20 December 2023 Article: 2

   

4. Strategic Formation of CEO Apologies: Emulating Post-Crisis Public Statements Through GPT-4

   • Jeong-Ah Park
   • Hye-Jin Kim

   Original Paper 16 December 2023 Article: 1

   

5. Marketing at Tuck: 120-Plus Years of Relevance, Rigor, and Impact

   • Praveen K. Kopalle
   • Peter N. Golder
   • Kusum L. Ailawadi

   Reflections 28 September 2023 Article: 7

6. Marketing at UNSW Sydney: Building Marketing Capability in Australasia

   • John H. Roberts
   • Mark Uncles
   • Maggie Chuoyan Dong

   Reflections Open access 25 September 2023 Article: 6

7. Simon Marketing

   • Paul Nelson

   Reflections 01 September 2023 Article: 5

8. Review of Marketing Relevant Real Activity Manipulation

   • Anindita Chakravarty

   Review Article 29 June 2023 Article: 4

   

9. Frontline Employees’ Empathy in Service Recovery: a Systematic Literature Review and Agenda for the Future

   • Mathieu Lajante
   • David Remisch

   Research Article 21 June 2023 Article: 3

   

10. The Agglomeration-Differentiation Tradeoff in Spatial Location Choice

    • Sumon Datta
    • K. Sudhir

    Research Article 29 March 2023 Article: 2

    

11. The Kellogg School of Marketing: Past, Present, and Future

    • Lakshman Krishnamurthi

    Reflections 01 December 2022 Article: 1

12. Business Expansion Through Acquisition

    • David Soberman

    Research Article 27 October 2022 Pages: 74 - 94

    

13. Strategic Delegation with Differentiated Products

    • Dinah A. Cohen-Vernik
    • Li Yang
    • Amit Pazgal

    Research Article 26 August 2022 Pages: 66 - 73

    

14. Authentically Cornell: the Evolution of Marketing at Cornell

    • Manoj Thomas
    • Helen Chun
    • Kaitlin Woolley

    Reflections 25 June 2022 Pages: 60 - 65

    

15. Dipak Jain on Marketing

    • Dipak Chand Jain
    • Lingling Zhang

    Perspectives 07 June 2022 Pages: 55 - 59

16. The Impact of New Content and User Community Membership on Usage of Online Games

    • Paulo Albuquerque
    • Yulia Nevskaya

    Research Article 19 May 2022 Pages: 1 - 24

    

17. The MIT Marketing Group

    • John R. Hauser

    Reflections Open access 14 April 2022 Pages: 47 - 48

18. Privacy-Centric Digital Advertising: Implications for Research

    • Garrett Johnson
    • Julian Runge
    • Eric Seufert

    Perspectives 30 March 2022 Pages: 49 - 54

19. Optimal Inter-release Timing for Sequentially Released Products

    • Jackie Y. Luan
    • K. Sudhir

    Research Article 04 March 2022 Pages: 25 - 46

    

20. John Quelch on Marketing

    • John Quelch
    • Zoey Chen

    Perspectives 21 December 2021 Pages: 137 - 139

21. Correction to: Wharton Marketing: Where Academia Meets Practice

    • Eric T. Bradlow
    • Raghuram Iyengar
    • Yoram (Jerry) Wind

    Correction 13 November 2021 Pages: 110 - 110

22. Wharton Marketing: Where Academia Meets Practice

    • Eric T. Bradlow
    • Raghuram Iyengar
    • Yoram (Jerry) Wind

    Reflections 28 October 2021 Pages: 105 - 109

23. Measuring the Effects of Marketing Solicitations

    • Jialie Chen
    • Vithala R. Rao

    Research Article 29 September 2021 Pages: 111 - 122

    

24. Brand Voiceprint

    • Hye-jin Kim
    • Yi Wang
    • Min Ding

    Research Article 13 September 2021 Pages: 123 - 136

    

25. Strategic Product Displays Across Different Assortment Levels

    • Savannah Wei Shi
    • Hai Che
    • Lang Jin

    Research Article 03 September 2021 Pages: 84 - 101

    

26. History of the Marketing Department and Its Doctoral Program—1900 to 2021

    • Henry Assael
    • C. Samuel Craig
    • Priya Raghubir

    Reflections 10 August 2021 Pages: 102 - 104

27. A Two-Stage Authorship Attribution Method Using Text and Structured Data for De-Anonymizing User-Generated Content

    • Matthew J. Schneider
    • Shawn Mankad

    Research Article 06 August 2021 Pages: 66 - 83

    

28. Reservation Prices for Product Portfolios Under Uncertainty: the ICEPORT Approach

    • Casey E. Newmeyer
    • R. Venkatesh
    • Rabikar Chatterjee

    Research Article 21 May 2021 Pages: 51 - 65

    

29. More or Less? Consumer Goal Orientation and Product Choice

    • Haipeng (Allan) Chen
    • Woojin Choi
    • Fu Liu

    Research Article 25 March 2021 Pages: 16 - 26

    

30. Correction to: Customer Needs and Solutions, Vol 7, Issue 3–4

    Correction 09 December 2020 Pages: 50 - 50

31. Adaptive Multidimensional Scaling: Brand Positioning Based on Decision Sets and Dissimilarity Judgments

    • Tammo H.A. Bijmolt
    • Michel Wedel
    • Wayne S. DeSarbo

    Research Article Open access 25 September 2020 Pages: 1 - 15

    

32. Herding Among Retail Shoppers: the Case of Television Shopping Network

    • Ye Hu
    • Kitty Wang
    • Sam Hui

    Research Article 29 August 2020 Pages: 27 - 40

    

33. Power and Message Framing: the Case of Comparative Advertising

    • Xingbo Li
    • Shalini Sarin Jain
    • Shailendra Pratap Jain

    Research Article 13 July 2020 Pages: 41 - 49

    

34. Driving Customer Analytics From the Top

    • Frank Germann
    • Gary L. Lilien
    • Till Groβmaβ

    Research Article 21 June 2020 Pages: 43 - 61

    

35. Technology-Augmented Choice: How Digital Innovations Are Transforming Consumer Decision Processes

    • Shiri Melumad
    • Rhonda Hadi
    • Adrian F. Ward

    Review Article 03 June 2020 Pages: 90 - 101

    

36. Correction to: Coordinating Marketing and Production with Asymmetric Costs: Theory and Estimation

    • Sharan Jagpal
    • Feihong Xia
    • Matthew J. Schneider

    Correction 29 May 2020 Pages: 102 - 102

37. The Impact of Gray Markets on Product Quality and Profitability

    • Xueying Liu
    • Amit Pazgal

    Research Article 02 May 2020 Pages: 62 - 73

    

38. Consumer Choice and Multi-Store Shopping: an Empirical Investigation

    • Ashutosh Prasad
    • Brian T. Ratchford
    • Sonika Singh

    Research Article 21 April 2020 Pages: 74 - 89

    

39. On Marketing Strategy in Electoral Politics

    • Sridhar Moorthy

    Data, Dollars and Votes: the intersection of Politics and Marketing 28 November 2019 Pages: 57 - 62

    

40. Technological Workforce and Its Impact on Algorithmic Justice in Politics

    • Jerome D. Williams
    • David Lopez
    • Kyungwon Lee

    Research Article 27 November 2019 Pages: 84 - 91

41. Marketing and Politics: Strange Bedfellows no More

    • David A. Schweidel
    • Neil Bendle

    Editorial 23 November 2019 Pages: 37 - 40

42. Empirical Research on Political Marketing: a Selected Review

    • Mitchell J. Lovett

    Research Article 03 September 2019 Pages: 49 - 56

43. A Market-Based Procedure for Assessing and Improving Content Validity

    • Gary F. Gebhardt
    • François A. Carrillat
    • William B. Locander

    Research Article 22 August 2019 Pages: 19 - 41

    

44. Stereotyping and Marketing: Out-Group Homogeneity Bias and Entry to Competitive Markets

    • Neil Bendle
    • Andrew Perkins

    Research Article 22 July 2019 Pages: 1 - 11

    

45. The Consumer Response to Corporate Political Advocacy: a Review and Future Directions

    • Chris Hydock
    • Neeru Paharia
    • T. J. Weber

    Research Article 27 June 2019 Pages: 76 - 83

    

46. I Paid More than You (Before)?! The Effects of Self-Construal and Comparison Target on Price Unfairness Perceptions

    • Wenjing Dou
    • Wei Lu
    • Haipeng (Allan) Chen

    Research Article 22 June 2019 Pages: 12 - 18

    

47. Advertising Originality Decisions in Competition

    • Chun (Martin) Qiu
    • Demetrios Vakratsas
    • Filippo Dall’Olio

    Research Article 10 June 2019 Pages: 13 - 25

    

48. Coordinating Marketing and Production with Asymmetric Costs: Theory and Estimation

    • Sharan Jagpal
    • Feihong Xia

    Research Article 24 May 2019 Pages: 1 - 12

    

49. Using the Double Transparency of Autonomous Vehicles to Increase Fairness and Social Welfare

    • Jie Xu
    • Min Ding

    Research Article 10 April 2019 Pages: 26 - 35

    

50. Examining Brand Strength of Political Candidates: a Performance Premium Approach

    • Beth L. Fossen
    • David A. Schweidel
    • Michael Lewis

    Research Article 19 February 2019 Pages: 63 - 75