Articles

1. Examining Brand Strength of Political Candidates: a Performance Premium Approach

   • Beth L. Fossen
   • David A. Schweidel
   • Michael Lewis

   Research Article 19 February 2019 Pages: 63 - 75

   

2. Marketing Scholars and Political Marketing: the Pragmatic and Principled Reasons for Why Marketing Academics Should Research the Use of Marketing in the Political Arena

   • Jennifer Lees-Marshment

   Research Article 08 February 2019 Pages: 41 - 48

   

3. Social-Spatial Effects in Pricing: When and How Vertical Orientations Shape Processing of Price Comparisons

   • Michael J. Barone
   • Xingbo Li
   • Keith B. Lyle

   Research Article 06 November 2018 Pages: 137 - 145

   

4. Understanding Influence of Marketing Thought on Practice: an Analysis of Business Journals Using Textual and Latent Dirichlet Allocation (LDA) Analysis

   • Abhishek Borah
   • Xin (Shane) Wang
   • Jun Hyun (Joseph) Ryoo

   Research Article 13 March 2018 Pages: 146 - 161

   

5. A Factorial Hidden Markov Model for the Analysis of Temporal Change in Choice Models

   • Amirali Kani
   • Wayne S. DeSarbo
   • Duncan K. H. Fong

   Research Article 09 March 2018 Pages: 162 - 177

   

6. Introduction to the Special Issue: 2016 Choice Symposium

   • Gerald Häubl
   • Peter T. L. Popkowski Leszczyc

   Editorial 01 March 2018 Pages: 1 - 2

7. Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data

   • Quentin André
   • Ziv Carmon
   • Haiyang Yang

   Research Article Open access 19 December 2017 Pages: 28 - 37

8. A Parametric Constrained Segmentation Methodology for Application in Sport Marketing

   • Wayne S. DeSarbo
   • Qian Chen
   • Ashley Stadler Blank

   Research Article 01 December 2017 Pages: 37 - 55

   

9. Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms

   • Martin Spann
   • Robert Zeithammer
   • Manoj Thomas

   Research Article 25 November 2017 Pages: 121 - 136

10. How Context Affects Choice

    • Raphael Thomadsen
    • Robert P. Rooderkerk
    • Wendy Wood

    Research Article 25 November 2017 Pages: 3 - 14

    

11. Persuading Children: a Framework for Understanding Long-Lasting Influences on Children’s Food Choices

    • Paulo Albuquerque
    • Merrie Brucks
    • Sophie Nicklaus

    Research Article 22 November 2017 Pages: 38 - 50

    

12. Sharing Economy: Review of Current Research and Future Directions

    • Chakravarthi Narasimhan
    • Purushottam Papatla
    • Ting Zhu

    Research Article 15 November 2017 Pages: 93 - 106

    

13. In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

    • Eva Ascarza
    • Scott A. Neslin
    • Rom Schrift

    Research Article 09 November 2017 Pages: 65 - 81

    

14. Signaling Success: Word of Mouth as Self-Enhancement

    • Andrea C. Wojnicki
    • David Godes

    Research Article 25 October 2017 Pages: 68 - 82

15. No Man is an Island: the Effect of Social Presence on Negative Word of Mouth Intention in Service Failures

    • Yi He
    • Miao Hu
    • Wei He

    Research Article 10 October 2017 Pages: 56 - 67

    

16. Everywhere and at All Times: Mobility, Consumer Decision-Making, and Choice

    • Nicholas H. Lurie
    • Jonah Berger
    • Rajkumar Venkatesan

    Research Article 03 August 2017 Pages: 15 - 27

    

17. Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior

    • Vithala R. Rao
    • Gary J. Russell
    • R. Venkatesh

    Research Article 31 July 2017 Pages: 107 - 120

    

18. The Product Quality Impact of Aligning Buyer-Supplier Network Structure and Product Architecture: an Empirical Investigation in the Automobile Industry

    • Kartik Kalaignanam
    • Tarun Kushwaha
    • Anand Nair

    Research Article 04 July 2017 Pages: 1 - 17

    

19. Advancing Non-compensatory Choice Models in Marketing

    • Anocha Aribarg
    • Thomas Otter
    • Xin (Shane) Wang

    Research Article 22 June 2017 Pages: 82 - 92

    

20. Fashionable Stereotypes and Evolving Trends in the United Arab Emirates

    • Zahy B. Ramadan
    • Mona Mrad

    Research Article 25 May 2017 Pages: 28 - 36

    

21. Individuals’ Decisions in the Presence of Multiple Goals

    • Benedict G. C. Dellaert
    • Joffre Swait
    • Linda Court Salisbury

    Research Article Open access 11 May 2017 Pages: 51 - 64

    

22. Generic and Brand Advertising Strategies Under Inter-Industry Competition

    • Yuanfang Lin
    • Sandeep Krishnamurthy

    Research Article 20 February 2017 Pages: 18 - 27

    

23. Measuring Economic Efficiency in the Motion Picture Industry: a Data Envelopment Analysis Approach

    • Moez Hababou
    • Nawel Amrouche
    • Kamel Jedidi

    Research Article 28 November 2016 Pages: 144 - 158

    

24. Satisfaction—Repurchase Intentions Relationship: Exploring the Contingent Roles of Consideration Set Size and Price Consciousness

    • Vishal Bindroo
    • Xin He
    • Raj Echambadi

    Research Article 19 September 2016 Pages: 115 - 125

    

25. The Asymmetric Effects of Positive Or Negative Experiences with an Extension on Low- or High-Equity Parent Brands: A Microtheoretical Notion

    • Kunter Gunasti
    • Hans Baumgartner

    Research Article 08 September 2016 Pages: 126 - 143

    

26. Intra-Standard Competition: The Joint Impact of an Installed-User Base and a Supporting-Firm Base in Markets with Network Effects

    • Qi Wang
    • Huazhong Zhao
    • Jinhong Xie

    Research Article 01 August 2016 Pages: 159 - 174

    

27. Does Informative Advertising Increase Market Price? An Experimental Investigation

    • Wilfred Amaldoss
    • Chuan He

    Research Article 22 March 2016 Pages: 63 - 80

    

28. An Integrated Procedure to Pretest and Select Advertising Campaigns for TV

    • Abba Krieger
    • Leonard Lodish
    • Ye Hu

    Research Article 15 March 2016 Pages: 81 - 93

    

29. Coordinating R&D, Product Positioning, and Pricing Strategy: A Duopoly Model

    • Xin (Shane) Wang
    • Yuying Xie
    • Sengun Yeniyurt

    Research Article 07 January 2016 Pages: 104 - 114

30. Serving Customers by Going Where We Have Not Gone Before

    • Min Ding

    Editorial 15 December 2015 Pages: 1 - 2

31. Hide Supremacy or Admit Inferiority—Market Entry Strategies in Response to Consumer Informational Needs

    • Yuanfang Lin
    • Amit Pazgal

    Research Article 20 November 2015 Pages: 94 - 103

    

32. Analyzing Recurrent Customer Purchases and Unobserved Defections: a Bayesian Data Augmentation Scheme

    • Sharad Borle
    • Siddharth Shekhar Singh
    • Ashutosh Patil

    Research Article 16 November 2015 Pages: 11 - 28

    

33. Peer Review and Research Impact

    • Girish Mallapragada
    • Nandini Lahiri
    • Atul Nerkar

    Research Article 09 November 2015 Pages: 29 - 41

34. Millions of Opportunities: An Agenda for Research in Emerging Markets

    • Rajesh Chandy
    • Om Narasimhan

    Research Article 19 October 2015 Pages: 251 - 263

    

35. Does Green Make You Greedy or Does it Make You Go Green? The Influence of Green Color Primes on Consumers’ Promotion Preferences

    • Michael J. Barone
    • Karen Page Winterich

    Research Article 15 October 2015 Pages: 3 - 10

    

36. Online Retailing Paired with Kirana—A Formidable Combination for Emerging Markets

    • Piyush Kumar Sinha
    • Srikant Gokhale
    • Saurabh Rawal

    Research Article 13 October 2015 Pages: 317 - 324

37. What’s Different About Emerging Markets, and What Does it Mean for Theory and Practice?

    • John Roberts
    • Ujwal Kayande
    • Rajendra K. Srivastava

    Editorial Open access 13 October 2015 Pages: 245 - 250

    

38. Maximal or Minimal Differentiation in a Hotelling Market? A Fresh Perspective

    • Amit Pazgal
    • David Soberman
    • Raphael Thomadsen

    Research Article 05 October 2015 Pages: 42 - 47

39. Exploration- and Exploitation-Oriented Marketing Strategies and Sales Growth in Emerging Markets

    • Omar Rodriguez Vila
    • Sundar G. Bharadwaj
    • S. Cem Bahadir

    Research Article 27 August 2015 Pages: 277 - 289

    

40. Trends in Business Markets

    • Rajdeep Grewal
    • Gary L. Lilien

    Introduction 24 June 2015 Pages: 191 - 192

41. Sophisticated by Design: the Nonconscious Influence of Primed Concepts and Atmospheric Variables on Consumer Preferences

    • T. Andrew Poehlman
    • Ravi Dhar
    • John A. Bargh

    Research Article 21 May 2015 Pages: 48 - 61

    

42. Base + Add-on Pricing in Extremely Competitive Categories

    • Ruijiao Guo
    • Purushottam Papatla

    Research Article 29 April 2015 Pages: 133 - 147

    

43. Developing Customer Solutions for Subsistence Marketplaces in Emerging Economies: a Bottom–Up 3C (Customer, Community, and Context) Approach

    • Srinivas Venugopal
    • Madhubalan Viswanathan

    Research Article 28 April 2015 Pages: 325 - 336

    

44. The Technological Conundrum: How Rapidly Advancing Technology Can Lead to Commoditization

    • Tat Y. Chan
    • Ravi Dhar
    • William Putsis

    Research Article 17 April 2015 Pages: 119 - 132

    

45. Interfirm Relational Strategies and Innovation: the Role of Interfirm Relational Traits and Firm Resources

    • Sean (Hyunsoon) Yim
    • Brett W. Josephson
    • Sanjay R. Sisodiya

    Research Article 11 April 2015 Pages: 230 - 244

    

46. JB Steenkamp on the Success of Marketing Scholarship in Netherlands

    • Rajdeep Grewal
    • Jan-Benedict E. M. Steenkamp

    Perspectives 09 April 2015 Pages: 113 - 118

47. The Multidimensional Nature of Product Perceptions within Asia

    • Giana M. Eckhardt
    • Luming Wang

    Research Article 07 April 2015 Pages: 290 - 301

    

48. Retaining Talented Salespeople

    • Steven Lu
    • Andre Bonfrer
    • Ranjit Voola

    Research Article 02 April 2015 Pages: 148 - 164

    

49. Research Opportunities in Emerging Markets: an Inter-disciplinary Perspective from Marketing, Economics, and Psychology

    • K. Sudhir
    • Joe Priester
    • Wendy Wood

    Research Article 28 March 2015 Pages: 264 - 276

    

50. Implementing Retail Category Management: a Model-Based Approach to Setting Optimal Markups

    • Michel Wedel
    • Jie Zhang
    • Fred Feinberg

    Research Article 20 March 2015 Pages: 165 - 176